Sealy vs Sleepyhead:Which is more popular?
In September 2026, Sleepyhead had more branded searches than Sealy among mattress brands in New Zealand. Sleepyhead had about 2,000 branded searches, while Sealy had 1,220. Sleepyhead made up 8.2% of all mattress brand searches we track, and Sealy accounted for 5%. When we asked ChatGPT and Google AI Overviews about mattress brands, Sleepyhead appeared in three of the five answers and Sealy in two. Sleepyhead was mentioned before Sealy in every answer.
Who do people search for more?
Sleepyhead, about 64% more searches than Sealy
Who does AI mention more?
Sleepyhead, mentioned in 3 of 5 answers, Sealy in 2
Who does AI recommend more?
Sleepyhead, named ahead of Sealy in every answer
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sleepyhead was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sealy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sleepyhead was listed before Sealy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sleepyhead1st
Ecosa2nd
Sealy3rd- Winkl4th
Tempur5th
Sleepmaker6th
Beautyrest–
A.H. Beard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecosa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tempur2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sealy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Winkl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sleepmaker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyrest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- A.H. Beard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mattress brands
5 answers
Asked ChatGPT
“Which mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mattress brands in New Zealand?”
Asked ChatGPT
“What's the best mattress brand in New Zealand for a good night's sleep?”
Searched Google, AI Overview
“mattress for back pain”
Searched Google, AI Overview
“queen mattress nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sealy or Sleepyhead more popular in search?
This chart shows how often people search Google for Sealy and Sleepyhead by name. Each line represents a brand's share of searches for all eight mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sleepyhead, Sealy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Sleepyhead | Tempur | Sealy | Winkl | Sleepmaker | Beautyrest | A.H. Beard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 8.4% | 4.6% | 4.8% | 2.1% | 1.3% | 1.4% | 0.87% |
| Nov 2025 | 79.4% | 6.3% | 4.1% | 5.2% | 2% | 1.3% | 1.1% | 0.53% |
| Dec 2025 | 76.3% | 7.4% | 4.7% | 6% | 1.8% | 1.8% | 1.3% | 0.69% |
| Jan 2026 | 72% | 9.2% | 5.1% | 7.3% | 2% | 2.3% | 1.4% | 0.72% |
| Feb 2026 | 72.4% | 8% | 6.8% | 7.2% | 1.8% | 1.8% | 1.3% | 0.8% |
| Mar 2026 | 73.5% | 7.7% | 7% | 6.5% | 1.7% | 1.4% | 1.4% | 0.68% |
| Apr 2026 | 66.9% | 6.9% | 7.2% | 5.2% | 1.7% | 1.5% | 1.2% | 9.4% |
| May 2026 | 70.1% | 7.9% | 8% | 6.7% | 1.6% | 1.6% | 1.4% | 2.7% |
| Jun 2026 | 72.7% | 6.9% | 8.7% | 6.1% | 1.7% | 1.7% | 1.1% | 1.2% |
| Jul 2026 | 72.7% | 7.6% | 8.4% | 6.3% | 1.5% | 1.6% | 1% | 0.85% |
| Aug 2026 | 70.7% | 8.3% | 8.8% | 6.3% | 1.9% | 1.8% | 1.4% | 0.75% |
| Sep 2026 | 74.2% | 8.2% | 7.6% | 5% | 1.6% | 1.4% | 1.2% | 0.62% |
How has the Sealy and Sleepyhead comparison changed over the last 12 months?
3 findings
- Sleepyhead was ahead of Sealy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sealy’s share of searches among mattress brands in New Zealand moved from 4.8% to 5%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 12 months ending September 2026, Sleepyhead’s share of searches among mattress brands in New Zealand moved from 8.4% to 8.2%, and its estimated monthly branded searches moved from 2.4K to 2K.
How did search popularity change for New Zealand mattress brands in September 2026?
2 changes
In September 2026, Sealy lost share of searches among mattress brands in New Zealand, from 6.3% to 5%.
In September 2026, Sleepyhead rose from 3rd to 2nd among mattress brands in New Zealand.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Sealy’s and Sleepyhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sealy
7 branded search terms
- sealy
- sealy bed
- sealy mattress
- sealy posturepedic
- sealy posturepedic mattress
- sealy posturepremier
- sealy queen bed
Sleepyhead
5 branded search terms
- sleepyhead bed
- sleepyhead mattress
- sleepyhead pocket spring
- sleepyhead sale
- sleepyhead sanctuary
Other head-to-heads among mattress brands
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