How popular isSkellerup?
In September 2026, people searched for Skellerup by name about 3,030 times in New Zealand, a 16.5% increase from the previous year. These searches made up 41.3% of all New Zealand gumboot brand searches, placing Skellerup first out of six brands. When we asked both ChatGPT and Google AI Overviews about gumboot brands, Skellerup appeared in four of the five answers and was the most recommended of the six.
Skellerup is the most searched of 6 competitors and the most recommended in AI answers.
SkellerupShare of searches 41.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Merry PeopleShare of searches 39.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
HunterShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BooniesShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Muck BootShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skellerup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Skellerup is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Skellerup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bogs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Muck Boot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Merry People1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boonies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gumboot brands in New Zealand?”
Asked ChatGPT
“What's the best gumboot brand in New Zealand for wet muddy ground?”
Searched Google, AI Overview
“gumboots nz”
Searched Google, AI Overview
“waterproof boots nz”
- 1Bogs
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gumboot brands compete with Skellerup?
Share of searches by month for Skellerup, Merry People, Hunter, Boonies, Muck Boot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skellerup | Merry People | Hunter | Boonies | Muck Boot | Bogs |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 43.5% | 6.8% | 4% | 5.1% | 1.2% |
| Nov 2025 | 37% | 44.1% | 8% | 5.2% | 4.4% | 1.2% |
| Dec 2025 | 34.6% | 41.3% | 14.2% | 3.9% | 5% | 0.93% |
| Jan 2026 | 34.3% | 43.1% | 11.6% | 3.6% | 5.7% | 1.7% |
| Feb 2026 | 38.8% | 43% | 8.6% | 3% | 5.8% | 0.87% |
| Mar 2026 | 23.7% | 59.8% | 7.1% | 4.2% | 4.3% | 0.86% |
| Apr 2026 | 18.4% | 67.6% | 5.7% | 3.7% | 3.8% | 0.69% |
| May 2026 | 25.8% | 59.2% | 5.4% | 4.9% | 4% | 0.67% |
| Jun 2026 | 31.7% | 50.9% | 5.5% | 6.1% | 5.1% | 0.77% |
| Jul 2026 | 34% | 47.3% | 7.2% | 5.8% | 4.9% | 0.73% |
| Aug 2026 | 37.5% | 43.6% | 9.1% | 4.9% | 4.1% | 0.92% |
| Sep 2026 | 41.3% | 39.5% | 9.4% | 5.5% | 3.8% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.3% | 2.9K | -20.1% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.5% | 2.8K | -34.3% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.4% | 670 | -24.7% | +0.3 points | |
| 4, held 4th | 5.5% | 390 | -18.8% | +0.6 points | |
| 5, held 5th | 3.8% | 270 | -32.5% | -0.3 points | |
| 6, held 6th | 0.56% | 40 | -55.6% | -0.4 points |
41.3%
Moved from 2nd to 1st. 2.9K estimated branded searches, -20.1% vs prior month. Share +3.8 points.
39.5%
Moved from 1st to 2nd. 2.8K estimated branded searches, -34.3% vs prior month. Share -4.1 points.
3.
Hunter9.4%
Held 3rd. 670 estimated branded searches, -24.7% vs prior month. Share +0.3 points.
4.
Boonies5.5%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share +0.6 points.
3.8%
Held 5th. 270 estimated branded searches, -32.5% vs prior month. Share -0.3 points.
6.
Bogs0.56%
Held 6th. 40 estimated branded searches, -55.6% vs prior month. Share -0.4 points.
Compare popularity between Skellerup and its closest rivals
Every comparison with Skellerup
10 comparisons
How has branded search demand for Skellerup changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skellerup in New Zealand rose from 2.6K to 3K.
- Across the 12 months ending September 2026, Skellerup’s share of searches among gumboot brands in New Zealand increased from 39.3% to 41.3%.
- Across the 12 months ending September 2026, Skellerup’s share of searches among gumboot brands in New Zealand peaked at 41.3% in September 2026 and was lowest at 18.4% in April 2026.
- Across the 12 months ending September 2026, Skellerup rose from 2nd to 1st among gumboot brands in New Zealand.
How did search popularity change for New Zealand gumboot brands in September 2026?
6 changes
In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches.
In September 2026, Boonies gained share of searches among gumboot brands in New Zealand, from 4.9% to 5.5%.
In September 2026, Merry People lost share of searches among gumboot brands in New Zealand, from 43.6% to 39.5%.
Hunter’s share of searches among gumboot brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 9.4% in September 2026.
Muck Boot’s share of searches among gumboot brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026.
Estimated monthly branded searches for Bogs in New Zealand fell 50% over 12 measured months, from 80 to 40 in September 2026.
How are Skellerup’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Skellerup’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 4x4 skellerup gumboots
- skellerup
- skellerup 4x4
- skellerup 4x4 gumboots
- skellerup boots
- skellerup gumboots
- skellerup gumboots 4x4
- skellerup quatro
- skellerup quatro gumboots
- skellerup rubber boots
- skellerup wellies
Do you work for Skellerup? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Skellerup compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Waterproof boots brands | 5th of 8 | 4.3% | Show ranking |
| Gumboot brands | 1st of 6 | 41.3% | Shown above |
Is Skellerup your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.