Hunter vs Skellerup:Which is more popular?
In September 2026, Skellerup had more branded searches than Hunter among gumboot brands in New Zealand. Skellerup had about 2,940 branded searches, while Hunter had 670. Skellerup made up 41.3% of all gumboot brand searches we track, and Hunter accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Skellerup appeared in four of the five answers and Hunter in none.
Who do people search for more?
Skellerup, about 4 searches for every 1 for Hunter
Who does AI mention more?
Skellerup, mentioned in 4 of 5 answers, Hunter in 0
Who does AI recommend more?
Skellerup, the only one of the two named
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skellerup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hunter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Skellerup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bogs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Muck Boot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merry People1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boonies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gumboot brands in New Zealand?”
Asked ChatGPT
“What's the best gumboot brand in New Zealand for wet muddy ground?”
Searched Google, AI Overview
“gumboots nz”
Searched Google, AI Overview
“waterproof boots nz”
- 1Bogs
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hunter or Skellerup more popular in search?
This chart shows how often people search Google for Hunter and Skellerup by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skellerup, Hunter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skellerup | Merry People | Hunter | Boonies | Muck Boot | Bogs |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 43.5% | 6.8% | 4% | 5.1% | 1.2% |
| Nov 2025 | 37% | 44.1% | 8% | 5.2% | 4.4% | 1.2% |
| Dec 2025 | 34.6% | 41.3% | 14.2% | 3.9% | 5% | 0.93% |
| Jan 2026 | 34.3% | 43.1% | 11.6% | 3.6% | 5.7% | 1.7% |
| Feb 2026 | 38.8% | 43% | 8.6% | 3% | 5.8% | 0.87% |
| Mar 2026 | 23.7% | 59.8% | 7.1% | 4.2% | 4.3% | 0.86% |
| Apr 2026 | 18.4% | 67.6% | 5.7% | 3.7% | 3.8% | 0.69% |
| May 2026 | 25.8% | 59.2% | 5.4% | 4.9% | 4% | 0.67% |
| Jun 2026 | 31.7% | 50.9% | 5.5% | 6.1% | 5.1% | 0.77% |
| Jul 2026 | 34% | 47.3% | 7.2% | 5.8% | 4.9% | 0.73% |
| Aug 2026 | 37.5% | 43.6% | 9.1% | 4.9% | 4.1% | 0.92% |
| Sep 2026 | 41.3% | 39.5% | 9.4% | 5.5% | 3.8% | 0.56% |
How has the Hunter and Skellerup comparison changed over the last 12 months?
3 findings
- Skellerup was ahead of Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hunter’s share of searches among gumboot brands in New Zealand moved from 6.8% to 9.4%, and its estimated monthly branded searches moved from 440 to 670.
- Across the 12 months ending September 2026, Skellerup’s share of searches among gumboot brands in New Zealand moved from 39.3% to 41.3%, and its estimated monthly branded searches moved from 2.5K to 2.9K.
How did search popularity change for New Zealand gumboot brands in September 2026?
2 changes
In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches.
Hunter’s share of searches among gumboot brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 9.4% in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Hunter’s and Skellerup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hunter
4 branded search terms
- hunter gumboots
- hunter io
- hunter rubber boots
- hunter wellies
Skellerup
10 branded search terms
- 4x4 skellerup gumboots
- skellerup
- skellerup 4x4
- skellerup 4x4 gumboots
- skellerup gumboots
- skellerup gumboots 4x4
- skellerup quatro
- skellerup quatro gumboots
- skellerup rubber boots
- skellerup wellies
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