Boonies vs Skellerup:Which is more popular?
In September 2026, Skellerup had more branded searches than Boonies among gumboot brands in New Zealand. Skellerup had about 2,940 branded searches, while Boonies had 390. Skellerup made up 41.3% of all gumboot brand searches we track, and Boonies accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Skellerup appeared in four of the five answers and Boonies in one. Skellerup was mentioned before Boonies in every answer.
Who do people search for more?
Skellerup, about 8 searches for every 1 for Boonies
Who does AI mention more?
Skellerup, mentioned in 4 of 5 answers, Boonies in 1
Who does AI recommend more?
Skellerup, named ahead of Boonies in every answer
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skellerup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boonies was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skellerup was listed before Boonies in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Skellerup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bogs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Muck Boot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merry People1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boonies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gumboot brands in New Zealand?”
Asked ChatGPT
“What's the best gumboot brand in New Zealand for wet muddy ground?”
Searched Google, AI Overview
“gumboots nz”
Searched Google, AI Overview
“waterproof boots nz”
- 1Bogs
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boonies or Skellerup more popular in search?
This chart shows how often people search Google for Boonies and Skellerup by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skellerup, Boonies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skellerup | Merry People | Hunter | Boonies | Muck Boot | Bogs |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 43.5% | 6.8% | 4% | 5.1% | 1.2% |
| Nov 2025 | 37% | 44.1% | 8% | 5.2% | 4.4% | 1.2% |
| Dec 2025 | 34.6% | 41.3% | 14.2% | 3.9% | 5% | 0.93% |
| Jan 2026 | 34.3% | 43.1% | 11.6% | 3.6% | 5.7% | 1.7% |
| Feb 2026 | 38.8% | 43% | 8.6% | 3% | 5.8% | 0.87% |
| Mar 2026 | 23.7% | 59.8% | 7.1% | 4.2% | 4.3% | 0.86% |
| Apr 2026 | 18.4% | 67.6% | 5.7% | 3.7% | 3.8% | 0.69% |
| May 2026 | 25.8% | 59.2% | 5.4% | 4.9% | 4% | 0.67% |
| Jun 2026 | 31.7% | 50.9% | 5.5% | 6.1% | 5.1% | 0.77% |
| Jul 2026 | 34% | 47.3% | 7.2% | 5.8% | 4.9% | 0.73% |
| Aug 2026 | 37.5% | 43.6% | 9.1% | 4.9% | 4.1% | 0.92% |
| Sep 2026 | 41.3% | 39.5% | 9.4% | 5.5% | 3.8% | 0.56% |
How has the Boonies and Skellerup comparison changed over the last 12 months?
3 findings
- Skellerup was ahead of Boonies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boonies’ share of searches among gumboot brands in New Zealand moved from 4% to 5.5%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 12 months ending September 2026, Skellerup’s share of searches among gumboot brands in New Zealand moved from 39.3% to 41.3%, and its estimated monthly branded searches moved from 2.5K to 2.9K.
How did search popularity change for New Zealand gumboot brands in September 2026?
2 changes
In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches.
In September 2026, Boonies gained share of searches among gumboot brands in New Zealand, from 4.9% to 5.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Boonies’ and Skellerup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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