How popular isRosetta Stone in search?
In August 2026, there were an estimated 2.5K branded searches for Rosetta Stone in New Zealand which is up 32.8% over the last 11 months. Rosetta Stone holds 5.3% estimated Share of Search among New Zealand language learning apps and is ranked 2nd of 6 competitors for search popularity.
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Which language learning apps compete with Rosetta Stone?
Share of Search by month for Duolingo, Rosetta Stone, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Babbel | Pimsleur | Busuu | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 4.9% | 2.2% | 0.81% | 1.1% | 0.18% |
| Nov 2025 | 83.1% | 10.1% | 3.6% | 1.4% | 1.6% | 0.29% |
| Dec 2025 | 83.6% | 9.7% | 2.6% | 2% | 1.9% | 0.26% |
| Jan 2026 | 84.7% | 7.2% | 3.5% | 2.1% | 2.2% | 0.31% |
| Feb 2026 | 83.7% | 5.1% | 5.7% | 4.2% | 1.2% | 0.17% |
| Mar 2026 | 86.6% | 3.9% | 6.3% | 1.9% | 1.1% | 0.26% |
| Apr 2026 | 87.1% | 4.3% | 3.5% | 3.4% | 1.4% | 0.24% |
| May 2026 | 77.9% | 7.4% | 10.8% | 2.6% | 1% | 0.15% |
| Jun 2026 | 88.5% | 3.6% | 5.8% | 1.3% | 0.7% | 0.11% |
| Jul 2026 | 85.7% | 5.6% | 5.7% | 2.3% | 0.64% | 0.12% |
| Aug 2026 | 89.9% | 5.3% | 2.3% | 1.5% | 0.85% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.9% | 42.5K | -16% | +4.2 points | |
| 2, moved from 3rd to 2nd | 5.3% | 2.5K | -24.4% | -0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 2.3% | 1.1K | -68.1% | -3.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.5% | 730 | -45.1% | -0.7 points | |
| 5, held 5th | 0.85% | 400 | +5.3% | +0.2 points | |
| 6, held 6th | 0.11% | 50 | -28.6% | 0 points |
1.
Duolingo89.9%
held 1st · 42.5K estimated branded searches · -16% vs prior month · +4.2 points
5.3%
moved from 3rd to 2nd · 2.5K estimated branded searches · -24.4% vs prior month · -0.3 points
3.
Babbel
2.3%
moved from 2nd to 3rd · 1.1K estimated branded searches · -68.1% vs prior month · -3.4 points
4.
Pimsleur
1.5%
held 4th · 730 estimated branded searches · -45.1% vs prior month · -0.7 points
5.
Busuu0.85%
held 5th · 400 estimated branded searches · +5.3% vs prior month · +0.2 points
6.
Drops0.11%
held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points
Compare search popularity between Rosetta Stone and its closest rivals
How has branded search demand for Rosetta Stone changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rosetta Stone in New Zealand rose from 1.9K to 2.5K.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps in New Zealand peaked at 10.1% in November 2025 and was lowest at 3.6% in June 2026.
How did search popularity change for New Zealand language learning apps in August 2026?
5 changes
In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.
In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.
In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.
In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.
Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How is Rosetta Stone measured?
Brandwave collects information about searches that people make online using Rosetta Stone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- learn spanish online rosetta stone
- rosetta stone
- rosetta stone app
- rosetta stone language
- rosetta stone learn
- rosetta stone learn spanish
- rosetta stone near me
- rosetta stone new zealand
- rosetta stone nz
- rosetta stone online
- rosettastone
- rosettastone app
- rosettastone com
- rosettastone language
- rosettastone spanish
- spanish lessons rosetta stone
- the rosetta stone
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Is Rosetta Stone your brand?
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