Pimsleur vs Rosetta Stone:Which is more popular by branded search in New Zealand?
In August 2026, Rosetta Stone had more branded searches than Pimsleur among language learning apps in New Zealand. Rosetta Stone was estimated to have 2.5K branded searches compared to Pimsleur’s 730, and held a 5.3% Share of Search versus Pimsleur’s 1.5%.
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Which is more popular in search, Pimsleur or Rosetta Stone?
Compare the language learning apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rosetta Stone, Pimsleur. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Babbel | Pimsleur | Busuu | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 4.9% | 2.2% | 0.81% | 1.1% | 0.18% |
| Nov 2025 | 83.1% | 10.1% | 3.6% | 1.4% | 1.6% | 0.29% |
| Dec 2025 | 83.6% | 9.7% | 2.6% | 2% | 1.9% | 0.26% |
| Jan 2026 | 84.7% | 7.2% | 3.5% | 2.1% | 2.2% | 0.31% |
| Feb 2026 | 83.7% | 5.1% | 5.7% | 4.2% | 1.2% | 0.17% |
| Mar 2026 | 86.6% | 3.9% | 6.3% | 1.9% | 1.1% | 0.26% |
| Apr 2026 | 87.1% | 4.3% | 3.5% | 3.4% | 1.4% | 0.24% |
| May 2026 | 77.9% | 7.4% | 10.8% | 2.6% | 1% | 0.15% |
| Jun 2026 | 88.5% | 3.6% | 5.8% | 1.3% | 0.7% | 0.11% |
| Jul 2026 | 85.7% | 5.6% | 5.7% | 2.3% | 0.64% | 0.12% |
| Aug 2026 | 89.9% | 5.3% | 2.3% | 1.5% | 0.85% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pimsleur and Rosetta Stone comparison changed over the last 12 months?
3 findings
- Rosetta Stone was ahead of Pimsleur in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand moved from 0.81% to 1.5%, and its estimated monthly branded searches moved from 310 to 730.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps in New Zealand moved from 4.9% to 5.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
How did search popularity change for New Zealand language learning apps in August 2026?
2 changes
In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.
In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Pimsleur’s and Rosetta Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pimsleur
11 branded search terms
- pimsleur
- pimsleur app
- pimsleur com
- pimsleur european portuguese
- pimsleur language
- pimsleur language learning app
- pimsleur language spanish
- pimsleur learn
- pimsleur online
- pimsleur portuguese brazilian
- pimsleur spanish lessons
Rosetta Stone
17 branded search terms
- learn spanish online rosetta stone
- rosetta stone
- rosetta stone app
- rosetta stone language
- rosetta stone learn
- rosetta stone learn spanish
- rosetta stone near me
- rosetta stone new zealand
- rosetta stone nz
- rosetta stone online
- rosettastone
- rosettastone app
- rosettastone com
- rosettastone language
- rosettastone spanish
- spanish lessons rosetta stone
- the rosetta stone
Put your own brand in this comparison
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