Brandwave

Language learning apps in New Zealand:Which brands are most popular in search?

In August 2026, Duolingo was the most searched among language learning apps in New Zealand, with an estimated 42.5K branded searches and 89.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Duolingo89.9%
  2. Rosetta Stone5.3%
  3. Babbel2.3%
  4. Pimsleur1.5%
  5. Busuu0.85%
  6. Drops0.11%

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Share of SearchLeaderboard

Compare the language learning apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among language learning apps in New Zealand, by month

Share of Search by month for Duolingo, Rosetta Stone, Babbel. The figures are in the table below the chart.

View monthly share of search table
MonthDuolingoRosetta StoneBabbelPimsleurBusuuDrops
Oct 202590.8%4.9%2.2%0.81%1.1%0.18%
Nov 202583.1%10.1%3.6%1.4%1.6%0.29%
Dec 202583.6%9.7%2.6%2%1.9%0.26%
Jan 202684.7%7.2%3.5%2.1%2.2%0.31%
Feb 202683.7%5.1%5.7%4.2%1.2%0.17%
Mar 202686.6%3.9%6.3%1.9%1.1%0.26%
Apr 202687.1%4.3%3.5%3.4%1.4%0.24%
May 202677.9%7.4%10.8%2.6%1%0.15%
Jun 202688.5%3.6%5.8%1.3%0.7%0.11%
Jul 202685.7%5.6%5.7%2.3%0.64%0.12%
Aug 202689.9%5.3%2.3%1.5%0.85%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Duolingo

    89.9%

    held 1st · 42.5K estimated branded searches · -16% vs prior month · +4.2 points

  2. 2.Rosetta Stone

    5.3%

    moved from 3rd to 2nd · 2.5K estimated branded searches · -24.4% vs prior month · -0.3 points

  3. 3.Babbel

    2.3%

    moved from 2nd to 3rd · 1.1K estimated branded searches · -68.1% vs prior month · -3.4 points

  4. 4.Pimsleur

    1.5%

    held 4th · 730 estimated branded searches · -45.1% vs prior month · -0.7 points

  5. 5.Busuu

    0.85%

    held 5th · 400 estimated branded searches · +5.3% vs prior month · +0.2 points

  6. 6.Drops

    0.11%

    held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among language learning apps in New Zealand?

In August 2026, Duolingo was the most searched among language learning apps in New Zealand, with an estimated 42.5K branded searches and 89.9% estimated Share of Search within this set. Rosetta Stone is in 2nd place, 84.6 percentage points behind at 5.3% Share of Search.

New Zealand language learning apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Duolingo90.8% → 89.9%90.8%Oct 202577.9%May 20261st
Rosetta Stone4.9% → 5.3%10.1%Nov 20253.6%Jun 20262nd
Babbel2.2% → 2.3%10.8%May 20262.2%Oct 20253rd
Pimsleur0.81% → 1.5%4.2%Feb 20260.81%Oct 20255th → 4th
Busuu1.1% → 0.85%2.2%Jan 20260.64%Jul 20264th → 5th
Drops0.18% → 0.11%0.31%Jan 20260.11%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand decreased from 90.8% to 89.9%.
  • Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand increased from 0.81% to 1.5%.
  • Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand peaked at 90.8% in October 2025 and was lowest at 77.9% in May 2026.
  • Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps in New Zealand peaked at 10.1% in November 2025 and was lowest at 3.6% in June 2026.
  • Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps in New Zealand peaked at 10.8% in May 2026 and was lowest at 2.2% in October 2025.
  • Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand peaked at 4.2% in February 2026 and was lowest at 0.81% in October 2025.
  • Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language learning apps in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.64% in July 2026.
  • Across the 11 months ending August 2026, Pimsleur rose from 5th to 4th among language learning apps in New Zealand.
  • Across the 11 months ending August 2026, Busuu fell from 4th to 5th among language learning apps in New Zealand.
  • Across the 11 months ending August 2026, Rosetta Stone, Babbel and Drops held steady: their estimated Share of Search among language learning apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand language learning apps in August 2026?

  1. In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.

  2. In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.

  3. In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.

  4. In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.

  5. Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

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