Brandwave

How popular isDrops in search?

In August 2026, there were an estimated 50 branded searches for Drops in New Zealand which is down 28.6% over the last 11 months. Drops holds 0.11% estimated Share of Search among New Zealand language learning apps and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Duolingo89.9%
  2. Rosetta Stone5.3%
  3. Babbel2.3%
  4. Pimsleur1.5%
  5. Busuu0.85%
  6. Drops0.11%
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Which language learning apps compete with Drops?

Drops against language learning apps in New Zealand, by month

Share of Search by month for Duolingo, Rosetta Stone, Babbel, Drops. The figures are in the table below the chart.

View monthly share of search table
MonthDuolingoRosetta StoneBabbelPimsleurBusuuDrops
Oct 202590.8%4.9%2.2%0.81%1.1%0.18%
Nov 202583.1%10.1%3.6%1.4%1.6%0.29%
Dec 202583.6%9.7%2.6%2%1.9%0.26%
Jan 202684.7%7.2%3.5%2.1%2.2%0.31%
Feb 202683.7%5.1%5.7%4.2%1.2%0.17%
Mar 202686.6%3.9%6.3%1.9%1.1%0.26%
Apr 202687.1%4.3%3.5%3.4%1.4%0.24%
May 202677.9%7.4%10.8%2.6%1%0.15%
Jun 202688.5%3.6%5.8%1.3%0.7%0.11%
Jul 202685.7%5.6%5.7%2.3%0.64%0.12%
Aug 202689.9%5.3%2.3%1.5%0.85%0.11%
Sep 2026——————

  1. 1.Duolingo

    89.9%

    held 1st · 42.5K estimated branded searches · -16% vs prior month · +4.2 points

  2. 2.Rosetta Stone

    5.3%

    moved from 3rd to 2nd · 2.5K estimated branded searches · -24.4% vs prior month · -0.3 points

  3. 3.Babbel

    2.3%

    moved from 2nd to 3rd · 1.1K estimated branded searches · -68.1% vs prior month · -3.4 points

  4. 4.Pimsleur

    1.5%

    held 4th · 730 estimated branded searches · -45.1% vs prior month · -0.7 points

  5. 5.Busuu

    0.85%

    held 5th · 400 estimated branded searches · +5.3% vs prior month · +0.2 points

  6. 6.Drops

    0.11%

    held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points

Compare search popularity between Drops and its closest rivals

How has branded search demand for Drops changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Drops in New Zealand fell from 70 to 50.
  • Across the 11 months ending August 2026, Drops’ estimated Share of Search among language learning apps in New Zealand held steady, from 0.18% to 0.11%.

How did search popularity change for New Zealand language learning apps in August 2026?

  1. In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.

  2. In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.

  3. In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.

  4. In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.

  5. Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

How is Drops measured?

Brandwave collects information about searches that people make online using Drops’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • drops app
  • drops language
  • drops learn

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How the Brand Demand Index is measured

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