Drops vs Pimsleur:Which is more popular by branded search in New Zealand?
In August 2026, Pimsleur had more branded searches than Drops among language learning apps in New Zealand. Pimsleur was estimated to have 730 branded searches compared to Drops’ 50, and held a 1.5% Share of Search versus Drops’ 0.11%.
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Which is more popular in search, Drops or Pimsleur?
Compare the language learning apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pimsleur, Drops. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Babbel | Pimsleur | Busuu | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 4.9% | 2.2% | 0.81% | 1.1% | 0.18% |
| Nov 2025 | 83.1% | 10.1% | 3.6% | 1.4% | 1.6% | 0.29% |
| Dec 2025 | 83.6% | 9.7% | 2.6% | 2% | 1.9% | 0.26% |
| Jan 2026 | 84.7% | 7.2% | 3.5% | 2.1% | 2.2% | 0.31% |
| Feb 2026 | 83.7% | 5.1% | 5.7% | 4.2% | 1.2% | 0.17% |
| Mar 2026 | 86.6% | 3.9% | 6.3% | 1.9% | 1.1% | 0.26% |
| Apr 2026 | 87.1% | 4.3% | 3.5% | 3.4% | 1.4% | 0.24% |
| May 2026 | 77.9% | 7.4% | 10.8% | 2.6% | 1% | 0.15% |
| Jun 2026 | 88.5% | 3.6% | 5.8% | 1.3% | 0.7% | 0.11% |
| Jul 2026 | 85.7% | 5.6% | 5.7% | 2.3% | 0.64% | 0.12% |
| Aug 2026 | 89.9% | 5.3% | 2.3% | 1.5% | 0.85% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Drops and Pimsleur comparison changed over the last 12 months?
3 findings
- Pimsleur was ahead of Drops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among language learning apps in New Zealand moved from 0.18% to 0.11%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand moved from 0.81% to 1.5%, and its estimated monthly branded searches moved from 310 to 730.
How did search popularity change for New Zealand language learning apps in August 2026?
2 changes
In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.
Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Drops’ and Pimsleur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drops
3 branded search terms
- drops app
- drops language
- drops learn
Pimsleur
11 branded search terms
- pimsleur
- pimsleur app
- pimsleur com
- pimsleur european portuguese
- pimsleur language
- pimsleur language learning app
- pimsleur language spanish
- pimsleur learn
- pimsleur online
- pimsleur portuguese brazilian
- pimsleur spanish lessons
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.