How popular isDuolingo in search?
In August 2026, there were an estimated 42.5K branded searches for Duolingo in New Zealand which is up 22.5% over the last 11 months. Duolingo holds 89.9% estimated Share of Search among New Zealand language learning apps and is ranked 1st of 6 competitors for search popularity.
Duolingo89.9%Rosetta Stone5.3%
Babbel2.3%
Pimsleur1.5%
Busuu0.85%
Drops0.11%
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Which language learning apps compete with Duolingo?
Share of Search by month for Duolingo, Rosetta Stone, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Babbel | Pimsleur | Busuu | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 4.9% | 2.2% | 0.81% | 1.1% | 0.18% |
| Nov 2025 | 83.1% | 10.1% | 3.6% | 1.4% | 1.6% | 0.29% |
| Dec 2025 | 83.6% | 9.7% | 2.6% | 2% | 1.9% | 0.26% |
| Jan 2026 | 84.7% | 7.2% | 3.5% | 2.1% | 2.2% | 0.31% |
| Feb 2026 | 83.7% | 5.1% | 5.7% | 4.2% | 1.2% | 0.17% |
| Mar 2026 | 86.6% | 3.9% | 6.3% | 1.9% | 1.1% | 0.26% |
| Apr 2026 | 87.1% | 4.3% | 3.5% | 3.4% | 1.4% | 0.24% |
| May 2026 | 77.9% | 7.4% | 10.8% | 2.6% | 1% | 0.15% |
| Jun 2026 | 88.5% | 3.6% | 5.8% | 1.3% | 0.7% | 0.11% |
| Jul 2026 | 85.7% | 5.6% | 5.7% | 2.3% | 0.64% | 0.12% |
| Aug 2026 | 89.9% | 5.3% | 2.3% | 1.5% | 0.85% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.9% | 42.5K | -16% | +4.2 points | |
| 2, moved from 3rd to 2nd | 5.3% | 2.5K | -24.4% | -0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 2.3% | 1.1K | -68.1% | -3.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.5% | 730 | -45.1% | -0.7 points | |
| 5, held 5th | 0.85% | 400 | +5.3% | +0.2 points | |
| 6, held 6th | 0.11% | 50 | -28.6% | 0 points |
1.
Duolingo89.9%
held 1st · 42.5K estimated branded searches · -16% vs prior month · +4.2 points
5.3%
moved from 3rd to 2nd · 2.5K estimated branded searches · -24.4% vs prior month · -0.3 points
3.
2.3%
moved from 2nd to 3rd · 1.1K estimated branded searches · -68.1% vs prior month · -3.4 points
4.
1.5%
held 4th · 730 estimated branded searches · -45.1% vs prior month · -0.7 points
5.
Busuu0.85%
held 5th · 400 estimated branded searches · +5.3% vs prior month · +0.2 points
6.
Drops0.11%
held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points
Compare search popularity between Duolingo and its closest rivals
How has branded search demand for Duolingo changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Duolingo in New Zealand rose from 34.7K to 42.5K.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand decreased from 90.8% to 89.9%.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand peaked at 90.8% in October 2025 and was lowest at 77.9% in May 2026.
How did search popularity change for New Zealand language learning apps in August 2026?
5 changes
In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.
In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.
In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.
In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.
Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How is Duolingo measured?
Brandwave collects information about searches that people make online using Duolingo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- com duolingo
- duolingo
- duolingo abc
- duolingo anime
- duolingo app
- duolingo cost
- duolingo for schools
- duolingo free
- duolingo irish
- duolingo language
- duolingo language learning
- duolingo learn
- duolingo learn english
- duolingo math
- duolingo near me
- duolingo new zealand
- duolingo nz
- duolingo online
- duolingo price
- duolingo web
- learn spanish duolingo
- super duolingo
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Is Duolingo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.