Babbel vs Rosetta Stone:Which is more popular by branded search in New Zealand?
In August 2026, Rosetta Stone had more branded searches than Babbel among language learning apps in New Zealand. Rosetta Stone was estimated to have 2.5K branded searches compared to Babbel’s 1.1K, and held a 5.3% Share of Search versus Babbel’s 2.3%.
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Which is more popular in search, Babbel or Rosetta Stone?
Compare the language learning apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rosetta Stone, Babbel. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Babbel | Pimsleur | Busuu | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 4.9% | 2.2% | 0.81% | 1.1% | 0.18% |
| Nov 2025 | 83.1% | 10.1% | 3.6% | 1.4% | 1.6% | 0.29% |
| Dec 2025 | 83.6% | 9.7% | 2.6% | 2% | 1.9% | 0.26% |
| Jan 2026 | 84.7% | 7.2% | 3.5% | 2.1% | 2.2% | 0.31% |
| Feb 2026 | 83.7% | 5.1% | 5.7% | 4.2% | 1.2% | 0.17% |
| Mar 2026 | 86.6% | 3.9% | 6.3% | 1.9% | 1.1% | 0.26% |
| Apr 2026 | 87.1% | 4.3% | 3.5% | 3.4% | 1.4% | 0.24% |
| May 2026 | 77.9% | 7.4% | 10.8% | 2.6% | 1% | 0.15% |
| Jun 2026 | 88.5% | 3.6% | 5.8% | 1.3% | 0.7% | 0.11% |
| Jul 2026 | 85.7% | 5.6% | 5.7% | 2.3% | 0.64% | 0.12% |
| Aug 2026 | 89.9% | 5.3% | 2.3% | 1.5% | 0.85% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Babbel and Rosetta Stone comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Babbel took it in February 2026, Rosetta Stone took it in April 2026, Babbel took it in May 2026, Rosetta Stone took it in August 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 840 to 1.1K.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps in New Zealand moved from 4.9% to 5.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
How did search popularity change for New Zealand language learning apps in August 2026?
2 changes
In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.
In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Babbel’s and Rosetta Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Babbel
14 branded search terms
- babbel
- babbel app
- babbel com
- babbel for learning spanish
- babbel for spanish
- babbel language
- babbel language learning app
- babbel learn
- babbel learn french
- babbel near me
- babbel spanish app
- babbel spanish course
- babbel spanish learning
- babbel to learn spanish
Rosetta Stone
17 branded search terms
- learn spanish online rosetta stone
- rosetta stone
- rosetta stone app
- rosetta stone language
- rosetta stone learn
- rosetta stone learn spanish
- rosetta stone near me
- rosetta stone new zealand
- rosetta stone nz
- rosetta stone online
- rosettastone
- rosettastone app
- rosettastone com
- rosettastone language
- rosettastone spanish
- spanish lessons rosetta stone
- the rosetta stone
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