Brandwave

How popular isPet.kiwi in search?

In August 2026, there were an estimated 1.9K branded searches for Pet.kiwi in New Zealand which is up 18.8% over the last 11 months. Pet.kiwi holds 1.6% estimated Share of Search among New Zealand pet supplies retailers and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Animates50%
  2. Petstock22.4%
  3. Petdirect22.4%
  4. Raw Essentials3.7%
  5. Pet.kiwi1.6%
Pet.kiwi website (opens in a new tab)

Follow Pet.kiwi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which pet supplies retailers compete with Pet.kiwi?

Pet.kiwi against pet supplies retailers in New Zealand, by month

Share of Search by month for Animates, Petstock, Petdirect, Raw Essentials, Pet.kiwi. The figures are in the table below the chart.

View monthly share of search table
MonthAnimatesPetstockPetdirectRaw EssentialsPet.kiwi
Oct 202549.7%22.2%22.2%4.5%1.3%
Nov 202545.6%24.9%24.9%3.3%1.2%
Dec 202554.8%20%20%4%1.2%
Jan 202649.7%22.2%22.2%4.5%1.3%
Feb 202654.6%20%20%4%1.4%
Mar 202649.7%22.2%22.2%4.4%1.3%
Apr 202649.7%22.2%22.2%4.5%1.3%
May 202649.7%22.3%22.2%4.5%1.3%
Jun 202652.3%19.2%23.4%3.8%1.4%
Jul 202652.3%23.4%19.1%3.8%1.4%
Aug 202650%22.4%22.4%3.7%1.6%
Sep 2026—————

  1. 1.Animates

    50%

    held 1st · 60.6K estimated branded searches · 0% vs prior month · -2.3 points

  2. 2.Petstock

    22.4%

    held 2nd · 27.1K estimated branded searches · 0% vs prior month · -1 points

  3. 3.Petdirect

    22.4%

    held 3rd · 27.1K estimated branded searches · +22.1% vs prior month · +3.2 points

  4. 4.Raw Essentials

    3.7%

    held 4th · 4.4K estimated branded searches · +0.45% vs prior month · -0.1 points

  5. 5.Pet.kiwi

    1.6%

    held 5th · 1.9K estimated branded searches · +18.8% vs prior month · +0.2 points

Compare search popularity between Pet.kiwi and its closest rivals

How has branded search demand for Pet.kiwi changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pet.kiwi in New Zealand rose from 1.6K to 1.9K.
  • Across the 11 months ending August 2026, Pet.kiwi’s estimated Share of Search among pet supplies retailers in New Zealand held steady, from 1.3% to 1.6%.

How did search popularity change for New Zealand pet supplies retailers in August 2026?

  1. In August 2026, Petdirect gained estimated Share of Search among pet supplies retailers in New Zealand, from 19.1% to 22.4%.

  2. In August 2026, Animates lost estimated Share of Search among pet supplies retailers in New Zealand, from 52.3% to 50%.

  3. In August 2026, Petstock lost estimated Share of Search among pet supplies retailers in New Zealand, from 23.4% to 22.4%.

  4. Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.

  5. Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

How is Pet.kiwi measured?

Brandwave collects information about searches that people make online using Pet.kiwi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • Pet Kiwi
  • pet.kiwi

Do you work for Pet.kiwi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Pet.kiwi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free