How popular isRaw Essentials in search?
In August 2026, there were an estimated 4.4K branded searches for Raw Essentials in New Zealand which is down 18.2% over the last 11 months. Raw Essentials holds 3.7% estimated Share of Search among New Zealand pet supplies retailers and is ranked 4th of 5 competitors for search popularity.
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Which pet supplies retailers compete with Raw Essentials?
Share of Search by month for Animates, Petstock, Petdirect, Raw Essentials. The figures are in the table below the chart.
View monthly share of search table
| Month | Animates | Petstock | Petdirect | Raw Essentials | Pet.kiwi |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Nov 2025 | 45.6% | 24.9% | 24.9% | 3.3% | 1.2% |
| Dec 2025 | 54.8% | 20% | 20% | 4% | 1.2% |
| Jan 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Feb 2026 | 54.6% | 20% | 20% | 4% | 1.4% |
| Mar 2026 | 49.7% | 22.2% | 22.2% | 4.4% | 1.3% |
| Apr 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| May 2026 | 49.7% | 22.3% | 22.2% | 4.5% | 1.3% |
| Jun 2026 | 52.3% | 19.2% | 23.4% | 3.8% | 1.4% |
| Jul 2026 | 52.3% | 23.4% | 19.1% | 3.8% | 1.4% |
| Aug 2026 | 50% | 22.4% | 22.4% | 3.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 60.6K | 0% | -2.3 points | |
| 2, held 2nd | 22.4% | 27.1K | 0% | -1 points | |
| 3, held 3rd | 22.4% | 27.1K | +22.1% | +3.2 points | |
| 4, held 4th | 3.7% | 4.4K | +0.45% | -0.1 points | |
| 5, held 5th | 1.6% | 1.9K | +18.8% | +0.2 points |
1.
Animates50%
held 1st · 60.6K estimated branded searches · 0% vs prior month · -2.3 points
2.
Petstock22.4%
held 2nd · 27.1K estimated branded searches · 0% vs prior month · -1 points
22.4%
held 3rd · 27.1K estimated branded searches · +22.1% vs prior month · +3.2 points
3.7%
held 4th · 4.4K estimated branded searches · +0.45% vs prior month · -0.1 points
5.
Pet.kiwi1.6%
held 5th · 1.9K estimated branded searches · +18.8% vs prior month · +0.2 points
Compare search popularity between Raw Essentials and its closest rivals
How has branded search demand for Raw Essentials changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Raw Essentials in New Zealand fell from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand decreased from 4.5% to 3.7%.
- Across the 11 months ending August 2026, Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.3% in November 2025.
How did search popularity change for New Zealand pet supplies retailers in August 2026?
5 changes
In August 2026, Petdirect gained estimated Share of Search among pet supplies retailers in New Zealand, from 19.1% to 22.4%.
In August 2026, Animates lost estimated Share of Search among pet supplies retailers in New Zealand, from 52.3% to 50%.
In August 2026, Petstock lost estimated Share of Search among pet supplies retailers in New Zealand, from 23.4% to 22.4%.
Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.
Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How is Raw Essentials measured?
Brandwave collects information about searches that people make online using Raw Essentials’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- Raw Essentials
- raw essentials pet food
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Is Raw Essentials your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.