Pets Warehouse vs Raw Essentials:Which is more popular?
In September 2026, Raw Essentials had more branded searches than Pets Warehouse among pet supplies retailers in New Zealand. Raw Essentials had about 4,400 branded searches, while Pets Warehouse had 880. Raw Essentials made up 4% of all pet supplies retailer searches we track, and Pets Warehouse accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about pet supplies retailers, Pets Warehouse appeared in two of the five answers and Raw Essentials in none.
Who do people search for more?
Raw Essentials, about 5 searches for every 1 for Pets Warehouse
Who does AI mention more?
Pets Warehouse, mentioned in 2 of 5 answers, Raw Essentials in 0
Who does AI recommend more?
Pets Warehouse, the only one of the two named
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Top pet supplies retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pets Warehouse was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Raw Essentials did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Petstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Animates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petdirect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pets Warehouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Raw Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pet.kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet supplies retailers
5 answers
Asked ChatGPT
“Which pet supplies store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best pet supplies stores in New Zealand?”
Asked ChatGPT
“What's the best pet supplies store in New Zealand for pet food and supplies?”
Searched Google, AI Overview
“pet supplies nz”
Searched Google, AI Overview
“pet food nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Pets Warehouse or Raw Essentials more popular in search?
This chart shows how often people search Google for Pets Warehouse and Raw Essentials by name. Each line represents a brand's share of searches for all six pet supplies retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Raw Essentials, Pets Warehouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animates | Petdirect | Petstock | Raw Essentials | Pet.kiwi | Pets Warehouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 22.1% | 22.1% | 4.4% | 1.3% | 0.59% |
| Nov 2025 | 45.4% | 24.8% | 24.8% | 3.3% | 1.2% | 0.54% |
| Dec 2025 | 54.4% | 19.9% | 19.9% | 4% | 1.2% | 0.65% |
| Jan 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Feb 2026 | 54.2% | 19.9% | 19.9% | 3.9% | 1.4% | 0.64% |
| Mar 2026 | 49.5% | 22.1% | 22.1% | 4.4% | 1.3% | 0.59% |
| Apr 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| May 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Jun 2026 | 52% | 23.2% | 19% | 3.8% | 1.4% | 0.62% |
| Jul 2026 | 51.9% | 19% | 23.2% | 3.8% | 1.4% | 0.75% |
| Aug 2026 | 49.7% | 22.2% | 22.2% | 3.6% | 1.6% | 0.72% |
| Sep 2026 | 44.9% | 24.6% | 24.6% | 4% | 1.2% | 0.8% |
How has the Pets Warehouse and Raw Essentials comparison changed over the last 12 months?
3 findings
- Raw Essentials was ahead of Pets Warehouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pets Warehouse’s share of searches among pet supplies retailers in New Zealand moved from 0.59% to 0.8%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Raw Essentials’ share of searches among pet supplies retailers in New Zealand moved from 4.4% to 4%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for New Zealand pet supplies retailers in September 2026?
2 changes
Estimated monthly branded searches for Pets Warehouse in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Raw Essentials in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pets Warehouse’s and Raw Essentials’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pets Warehouse
1 branded search term
- pets warehouse
Raw Essentials
1 branded search term
- Raw Essentials
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