Animates vs Petdirect:Which is more popular?
In September 2026, Animates had more branded searches than Petdirect among pet supplies retailers in New Zealand. Animates had about 49,600 branded searches, while Petdirect had 27,100. Animates made up 44.9% of all pet supplies retailer searches we track, and Petdirect accounted for 24.6%. When we asked ChatGPT and Google AI Overviews about pet supplies retailers, Animates and Petdirect each appeared in three of the five answers. Animates was mentioned before Petdirect in two out of three answers that named either.
Who do people search for more?
Animates, about 83% more searches than Petdirect
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Animates, named ahead of Petdirect in 2 of 3 answers
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Top pet supplies retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Animates and Petdirect were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Animates was listed before Petdirect in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Petstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Animates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petdirect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pets Warehouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raw Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pet.kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet supplies retailers
5 answers
Asked ChatGPT
“Which pet supplies store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best pet supplies stores in New Zealand?”
Asked ChatGPT
“What's the best pet supplies store in New Zealand for pet food and supplies?”
Searched Google, AI Overview
“pet supplies nz”
Searched Google, AI Overview
“pet food nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Animates or Petdirect more popular in search?
This chart shows how often people search Google for Animates and Petdirect by name. Each line represents a brand's share of searches for all six pet supplies retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Animates, Petdirect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animates | Petdirect | Petstock | Raw Essentials | Pet.kiwi | Pets Warehouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 22.1% | 22.1% | 4.4% | 1.3% | 0.59% |
| Nov 2025 | 45.4% | 24.8% | 24.8% | 3.3% | 1.2% | 0.54% |
| Dec 2025 | 54.4% | 19.9% | 19.9% | 4% | 1.2% | 0.65% |
| Jan 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Feb 2026 | 54.2% | 19.9% | 19.9% | 3.9% | 1.4% | 0.64% |
| Mar 2026 | 49.5% | 22.1% | 22.1% | 4.4% | 1.3% | 0.59% |
| Apr 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| May 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Jun 2026 | 52% | 23.2% | 19% | 3.8% | 1.4% | 0.62% |
| Jul 2026 | 51.9% | 19% | 23.2% | 3.8% | 1.4% | 0.75% |
| Aug 2026 | 49.7% | 22.2% | 22.2% | 3.6% | 1.6% | 0.72% |
| Sep 2026 | 44.9% | 24.6% | 24.6% | 4% | 1.2% | 0.8% |
How has the Animates and Petdirect comparison changed over the last 12 months?
3 findings
- Animates was ahead of Petdirect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Animates’ share of searches among pet supplies retailers in New Zealand moved from 49.5% to 44.9%, and its estimated monthly branded searches moved from 60.6K to 49.6K.
- Across the 12 months ending September 2026, Petdirect’s share of searches among pet supplies retailers in New Zealand moved from 22.1% to 24.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for New Zealand pet supplies retailers in September 2026?
2 changes
In September 2026, Petdirect overtook Petstock to rank 2nd among pet supplies retailers in New Zealand, with 24.6% of the searches.
In September 2026, Animates lost share of searches among pet supplies retailers in New Zealand, from 49.7% to 44.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Animates’ and Petdirect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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