Pet supplies retailers in New Zealand:Which are most popular?

Name: Pet supplies retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Animates was the most searched pet supplies retailer in New Zealand, accounting for 49.8% of all searches among the six retailers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Petstock was mentioned most often, in four of the five answers. Petstock was recommended most often, coming first in one out of four responses that gave a list.

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Top pet supplies retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Petstock was mentioned most often, in four of the five answers. Petstock was recommended most often, coming first in one out of four answers that gave a list. Animates was second, and Petdirect was third. Raw Essentials, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Petstock	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Animates	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Petdirect	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Pets Warehouse	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Raw Essentials	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pet.kiwi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Petstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Animates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petdirect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pets Warehouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raw Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pet.kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet supplies retailers

5 answers

Asked ChatGPT
“Which pet supplies store should I shop at in New Zealand?”
1. 1Animates
2. 2Petstock
3. 3Petdirect
Asked ChatGPT
“What are the best pet supplies stores in New Zealand?”
1. 1Animates
2. 2Petstock
3. 3Petdirect
4. 4Pets Warehouse
Asked ChatGPT
“What's the best pet supplies store in New Zealand for pet food and supplies?”
1. 1Petdirect
2. 2Animates
3. 3Petstock
Searched Google, AI Overview
“pet supplies nz”
1. 1Petstock
2. 2Pets Warehouse
Searched Google, AI Overview
“pet food nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which pet supplies retailers do people search for most?

This chart shows how often people search Google for each pet supplies retailer by name. Each line represents a brand's share of searches for all six pet supplies retailers we track, month by month, from searches in New Zealand.

Share of searches among pet supplies retailers in New Zealand, by month

Month	Animates	Petdirect	Petstock	Raw Essentials	Pet.kiwi	Pets Warehouse
Nov 2025	45.4%	24.8%	24.8%	3.3%	1.2%	0.54%
Dec 2025	54.4%	19.9%	19.9%	4%	1.2%	0.65%
Jan 2026	49.4%	22.1%	22.1%	4.4%	1.3%	0.72%
Feb 2026	54.2%	19.9%	19.9%	3.9%	1.4%	0.64%
Mar 2026	49.5%	22.1%	22.1%	4.4%	1.3%	0.59%
Apr 2026	49.4%	22.1%	22.1%	4.4%	1.3%	0.72%
May 2026	49.4%	22.1%	22.1%	4.4%	1.3%	0.72%
Jun 2026	52%	23.2%	19%	3.8%	1.4%	0.62%
Jul 2026	51.9%	19%	23.2%	3.8%	1.4%	0.75%
Aug 2026	49.7%	22.2%	22.2%	3.6%	1.6%	0.72%
Sep 2026	44.9%	24.6%	24.6%	4%	1.2%	0.8%
Oct 2026	49.8%	22.3%	22.3%	3.6%	1.3%	0.72%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Animates	49.8%	60.6K	+22.1%	+4.9 points
2, held 2nd	Petdirect	22.3%	27.1K	0%	-2.3 points
3, held 3rd	Petstock	22.3%	27.1K	0%	-2.3 points
4, held 4th	Raw Essentials	3.6%	4.4K	0%	-0.4 points
5, held 5th	Pet.kiwi	1.3%	1.6K	+23.1%	+0.1 points
6, held 6th	Pets Warehouse	0.72%	880	0%	-0.1 points

1.Animates
49.8%
Held 1st. 60.6K estimated branded searches, +22.1% vs prior month. Share +4.9 points.
2.Petdirect
22.3%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.Petstock
22.3%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2.3 points.
4.Raw Essentials
3.6%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Pet.kiwi
1.3%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
6.Pets Warehouse
0.72%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among pet supplies retailers in New Zealand?

6 brands

In October 2026, Animates was the most searched among pet supplies retailers in New Zealand, with an estimated 60.6K branded searches, 49.8% of all searches for the six tracked by the Brandwave Brand Demand Index. Petdirect is in 2nd place, 27.5 percentage points behind at 22.3%.

New Zealand pet supplies retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Animates	45.4% → 49.8%	54.4%Dec 2025	44.9%Sep 2026	1st
Petdirect	24.8% → 22.3%	24.8%Nov 2025	19%Jul 2026	2nd
Petstock	24.8% → 22.3%	24.8%Nov 2025	19%Jun 2026	3rd
Raw Essentials	3.3% → 3.6%	4.4%Mar 2026	3.3%Nov 2025	4th
Pet.kiwi	1.2% → 1.3%	1.6%Aug 2026	1.2%Dec 2025	5th
Pets Warehouse	0.54% → 0.72%	0.8%Sep 2026	0.54%Nov 2025	6th

Each finding as a sentence

Across the 12 months ending October 2026, Animates’ share of searches among pet supplies retailers in New Zealand increased from 45.4% to 49.8%.
Across the 12 months ending October 2026, Petdirect’s share of searches among pet supplies retailers in New Zealand decreased from 24.8% to 22.3%.
Across the 12 months ending October 2026, Petstock’s share of searches among pet supplies retailers in New Zealand decreased from 24.8% to 22.3%.
Across the 12 months ending October 2026, Animates’ share of searches among pet supplies retailers in New Zealand peaked at 54.4% in December 2025 and was lowest at 44.9% in September 2026.
Across the 12 months ending October 2026, Petdirect’s share of searches among pet supplies retailers in New Zealand peaked at 24.8% in November 2025 and was lowest at 19% in July 2026.
Across the 12 months ending October 2026, Petstock’s share of searches among pet supplies retailers in New Zealand peaked at 24.8% in November 2025 and was lowest at 19% in June 2026.
Across the 12 months ending October 2026, Raw Essentials’ share of searches among pet supplies retailers in New Zealand peaked at 4.4% in March 2026 and was lowest at 3.3% in November 2025.
Across the 12 months ending October 2026, Raw Essentials, Pet.kiwi and Pets Warehouse held steady: their share of searches among pet supplies retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand pet supplies retailers in October 2026?

4 changes

In October 2026, Animates gained share of searches among pet supplies retailers in New Zealand, from 44.9% to 49.8%.
In October 2026, Petdirect lost share of searches among pet supplies retailers in New Zealand, from 24.6% to 22.3%.
In October 2026, Petstock lost share of searches among pet supplies retailers in New Zealand, from 24.6% to 22.3%.
Estimated monthly branded searches for Pets Warehouse in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.

How are branded searches counted for pet supplies retailers?

10 search terms

Each brand's share of searches among pet supplies retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.