Brandwave

Pet supplies retailers in New Zealand:Which brands are most popular in search?

In August 2026, Animates was the most searched among pet supplies retailers in New Zealand, with an estimated 60.6K branded searches and 50% estimated Share of Search within this set.

Share of Search, August 2026
  1. Animates50%
  2. Petstock22.4%
  3. Petdirect22.4%
  4. Raw Essentials3.7%
  5. Pet.kiwi1.6%

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Share of SearchLeaderboard

Pet food and pet supplies retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet supplies retailers in New Zealand, by month

Share of Search by month for Animates, Petstock, Petdirect, Raw Essentials. The figures are in the table below the chart.

View monthly share of search table
MonthAnimatesPetstockPetdirectRaw EssentialsPet.kiwi
Oct 202549.7%22.2%22.2%4.5%1.3%
Nov 202545.6%24.9%24.9%3.3%1.2%
Dec 202554.8%20%20%4%1.2%
Jan 202649.7%22.2%22.2%4.5%1.3%
Feb 202654.6%20%20%4%1.4%
Mar 202649.7%22.2%22.2%4.4%1.3%
Apr 202649.7%22.2%22.2%4.5%1.3%
May 202649.7%22.3%22.2%4.5%1.3%
Jun 202652.3%19.2%23.4%3.8%1.4%
Jul 202652.3%23.4%19.1%3.8%1.4%
Aug 202650%22.4%22.4%3.7%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Animates

    50%

    Held 1st. 60.6K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Petstock

    22.4%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Petdirect

    22.4%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +3.2 points.

  4. 4.Raw Essentials

    3.7%

    Held 4th. 4.4K estimated branded searches, +0.45% vs prior month. Share -0.1 points.

  5. 5.Pet.kiwi

    1.6%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet supplies retailers in New Zealand?

In August 2026, Animates was the most searched among pet supplies retailers in New Zealand, with an estimated 60.6K branded searches and 50% estimated Share of Search within this set. Petstock is in 2nd place, 27.7 percentage points behind at 22.4% Share of Search.

New Zealand pet supplies retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Animates49.7% → 50%54.8%Dec 202545.6%Nov 20251st
Petstock22.2% → 22.4%24.9%Nov 202519.2%Jun 20263rd → 2nd
Petdirect22.2% → 22.4%24.9%Nov 202519.1%Jul 20262nd → 3rd
Raw Essentials4.5% → 3.7%4.5%Jan 20263.3%Nov 20254th
Pet.kiwi1.3% → 1.6%1.6%Aug 20261.2%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand decreased from 4.5% to 3.7%.
  • Across the 11 months ending August 2026, Animates’ estimated Share of Search among pet supplies retailers in New Zealand peaked at 54.8% in December 2025 and was lowest at 45.6% in November 2025.
  • Across the 11 months ending August 2026, Petstock’s estimated Share of Search among pet supplies retailers in New Zealand peaked at 24.9% in November 2025 and was lowest at 19.2% in June 2026.
  • Across the 11 months ending August 2026, Petdirect’s estimated Share of Search among pet supplies retailers in New Zealand peaked at 24.9% in November 2025 and was lowest at 19.1% in July 2026.
  • Across the 11 months ending August 2026, Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Petstock rose from 3rd to 2nd among pet supplies retailers in New Zealand.
  • Across the 11 months ending August 2026, Petdirect fell from 2nd to 3rd among pet supplies retailers in New Zealand.
  • Across the 11 months ending August 2026, Animates and Pet.kiwi held steady: their estimated Share of Search among pet supplies retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand pet supplies retailers in August 2026?

  1. In August 2026, Petdirect gained estimated Share of Search among pet supplies retailers in New Zealand, from 19.1% to 22.4%.

  2. In August 2026, Animates lost estimated Share of Search among pet supplies retailers in New Zealand, from 52.3% to 50%.

  3. In August 2026, Petstock lost estimated Share of Search among pet supplies retailers in New Zealand, from 23.4% to 22.4%.

  4. Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.

  5. Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

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