Petdirect vs Petstock:Which is more popular in New Zealand?
In October 2026, Petdirect and Petstock were level in searches among pet supplies retailers in New Zealand, with an estimated 27.1K branded searches each, at 22.3% of the total each. When we asked ChatGPT and Google AI Overviews about pet supplies retailers, Petstock appeared in four of the five answers and Petdirect in three. Petstock was mentioned before Petdirect in three out of four answers.
Who do people search for more?
Petdirect and Petstock are searched for about as often as each other.
Who does AI mention more?
Petstock, mentioned in 4 of 5 answers, Petdirect in 3
Who does AI recommend more?
Petstock, named ahead of Petdirect in 3 of 4 answers
Follow Petdirect vs Petstock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pet supplies retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Petstock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petdirect was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Petstock was listed before Petdirect in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Animates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petdirect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pets Warehouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raw Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pet.kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet supplies retailers
5 answers
Asked ChatGPT
“Which pet supplies store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best pet supplies stores in New Zealand?”
Asked ChatGPT
“What's the best pet supplies store in New Zealand for pet food and supplies?”
Searched Google, AI Overview
“pet supplies nz”
Searched Google, AI Overview
“pet food nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Petdirect or Petstock more popular in search?
This chart shows how often people search Google for Petdirect and Petstock by name. Each line represents a brand's share of searches for all six pet supplies retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Petdirect, Petstock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animates | Petdirect | Petstock | Raw Essentials | Pet.kiwi | Pets Warehouse |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.4% | 24.8% | 24.8% | 3.3% | 1.2% | 0.54% |
| Dec 2025 | 54.4% | 19.9% | 19.9% | 4% | 1.2% | 0.65% |
| Jan 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Feb 2026 | 54.2% | 19.9% | 19.9% | 3.9% | 1.4% | 0.64% |
| Mar 2026 | 49.5% | 22.1% | 22.1% | 4.4% | 1.3% | 0.59% |
| Apr 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| May 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Jun 2026 | 52% | 23.2% | 19% | 3.8% | 1.4% | 0.62% |
| Jul 2026 | 51.9% | 19% | 23.2% | 3.8% | 1.4% | 0.75% |
| Aug 2026 | 49.7% | 22.2% | 22.2% | 3.6% | 1.6% | 0.72% |
| Sep 2026 | 44.9% | 24.6% | 24.6% | 4% | 1.2% | 0.8% |
| Oct 2026 | 49.8% | 22.3% | 22.3% | 3.6% | 1.3% | 0.72% |
How has branded search for Petdirect and Petstock changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Petdirect took it in June 2026, Petstock took it in July 2026.
- Across the 12 months ending October 2026, Petdirect’s share of searches among pet supplies retailers in New Zealand moved from 24.8% to 22.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending October 2026, Petstock’s share of searches among pet supplies retailers in New Zealand moved from 24.8% to 22.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for New Zealand pet supplies retailers in October 2026?
2 changes
In October 2026, Petdirect lost share of searches among pet supplies retailers in New Zealand, from 24.6% to 22.3%.
In October 2026, Petstock lost share of searches among pet supplies retailers in New Zealand, from 24.6% to 22.3%.
How are Petdirect’s and Petstock’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Petdirect’s and Petstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet supplies retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.