Brandwave

How popular isPetstock in search?

In August 2026, there were an estimated 27.1K branded searches for Petstock in New Zealand which held steady over the last 11 months. Petstock holds 22.4% estimated Share of Search among New Zealand pet supplies retailers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Animates50%
  2. Petstock22.4%
  3. Petdirect22.4%
  4. Raw Essentials3.7%
  5. Pet.kiwi1.6%
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Which pet supplies retailers compete with Petstock?

Petstock against pet supplies retailers in New Zealand, by month

Share of Search by month for Animates, Petstock, Petdirect, Raw Essentials. The figures are in the table below the chart.

View monthly share of search table
MonthAnimatesPetstockPetdirectRaw EssentialsPet.kiwi
Oct 202549.7%22.2%22.2%4.5%1.3%
Nov 202545.6%24.9%24.9%3.3%1.2%
Dec 202554.8%20%20%4%1.2%
Jan 202649.7%22.2%22.2%4.5%1.3%
Feb 202654.6%20%20%4%1.4%
Mar 202649.7%22.2%22.2%4.4%1.3%
Apr 202649.7%22.2%22.2%4.5%1.3%
May 202649.7%22.3%22.2%4.5%1.3%
Jun 202652.3%19.2%23.4%3.8%1.4%
Jul 202652.3%23.4%19.1%3.8%1.4%
Aug 202650%22.4%22.4%3.7%1.6%
Sep 2026—————

  1. 1.Animates

    50%

    held 1st · 60.6K estimated branded searches · 0% vs prior month · -2.3 points

  2. 2.Petstock

    22.4%

    held 2nd · 27.1K estimated branded searches · 0% vs prior month · -1 points

  3. 3.Petdirect

    22.4%

    held 3rd · 27.1K estimated branded searches · +22.1% vs prior month · +3.2 points

  4. 4.Raw Essentials

    3.7%

    held 4th · 4.4K estimated branded searches · +0.45% vs prior month · -0.1 points

  5. 5.Pet.kiwi

    1.6%

    held 5th · 1.9K estimated branded searches · +18.8% vs prior month · +0.2 points

Compare search popularity between Petstock and its closest rivals

How has branded search demand for Petstock changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Petstock in New Zealand held steady at 27.1K.
  • Across the 11 months ending August 2026, Petstock’s estimated Share of Search among pet supplies retailers in New Zealand peaked at 24.9% in November 2025 and was lowest at 19.2% in June 2026.
  • Across the 11 months ending August 2026, Petstock rose from 3rd to 2nd among pet supplies retailers in New Zealand.

How did search popularity change for New Zealand pet supplies retailers in August 2026?

  1. In August 2026, Petdirect gained estimated Share of Search among pet supplies retailers in New Zealand, from 19.1% to 22.4%.

  2. In August 2026, Animates lost estimated Share of Search among pet supplies retailers in New Zealand, from 52.3% to 50%.

  3. In August 2026, Petstock lost estimated Share of Search among pet supplies retailers in New Zealand, from 23.4% to 22.4%.

  4. Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.

  5. Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

How is Petstock measured?

Brandwave collects information about searches that people make online using Petstock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • Petstock
  • petstock pet supplies

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How the Brand Demand Index is measured

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