How popular isPetdirect in search?
In August 2026, there were an estimated 27.1K branded searches for Petdirect in New Zealand which held steady over the last 11 months. Petdirect holds 22.4% estimated Share of Search among New Zealand pet supplies retailers and is ranked 3rd of 5 competitors for search popularity.
Animates50%
Petstock22.4%
Petdirect22.4%
Raw Essentials3.7%
Pet.kiwi1.6%
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Which pet supplies retailers compete with Petdirect?
Share of Search by month for Animates, Petstock, Petdirect, Raw Essentials. The figures are in the table below the chart.
View monthly share of search table
| Month | Animates | Petstock | Petdirect | Raw Essentials | Pet.kiwi |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Nov 2025 | 45.6% | 24.9% | 24.9% | 3.3% | 1.2% |
| Dec 2025 | 54.8% | 20% | 20% | 4% | 1.2% |
| Jan 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Feb 2026 | 54.6% | 20% | 20% | 4% | 1.4% |
| Mar 2026 | 49.7% | 22.2% | 22.2% | 4.4% | 1.3% |
| Apr 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| May 2026 | 49.7% | 22.3% | 22.2% | 4.5% | 1.3% |
| Jun 2026 | 52.3% | 19.2% | 23.4% | 3.8% | 1.4% |
| Jul 2026 | 52.3% | 23.4% | 19.1% | 3.8% | 1.4% |
| Aug 2026 | 50% | 22.4% | 22.4% | 3.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 60.6K | 0% | -2.3 points | |
| 2, held 2nd | 22.4% | 27.1K | 0% | -1 points | |
| 3, held 3rd | 22.4% | 27.1K | +22.1% | +3.2 points | |
| 4, held 4th | 3.7% | 4.4K | +0.45% | -0.1 points | |
| 5, held 5th | 1.6% | 1.9K | +18.8% | +0.2 points |
1.
Animates50%
held 1st · 60.6K estimated branded searches · 0% vs prior month · -2.3 points
2.
Petstock22.4%
held 2nd · 27.1K estimated branded searches · 0% vs prior month · -1 points
22.4%
held 3rd · 27.1K estimated branded searches · +22.1% vs prior month · +3.2 points
3.7%
held 4th · 4.4K estimated branded searches · +0.45% vs prior month · -0.1 points
5.
Pet.kiwi1.6%
held 5th · 1.9K estimated branded searches · +18.8% vs prior month · +0.2 points
Compare search popularity between Petdirect and its closest rivals
How has branded search demand for Petdirect changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Petdirect in New Zealand held steady at 27.1K.
- Across the 11 months ending August 2026, Petdirect’s estimated Share of Search among pet supplies retailers in New Zealand peaked at 24.9% in November 2025 and was lowest at 19.1% in July 2026.
- Across the 11 months ending August 2026, Petdirect fell from 2nd to 3rd among pet supplies retailers in New Zealand.
How did search popularity change for New Zealand pet supplies retailers in August 2026?
5 changes
In August 2026, Petdirect gained estimated Share of Search among pet supplies retailers in New Zealand, from 19.1% to 22.4%.
In August 2026, Animates lost estimated Share of Search among pet supplies retailers in New Zealand, from 52.3% to 50%.
In August 2026, Petstock lost estimated Share of Search among pet supplies retailers in New Zealand, from 23.4% to 22.4%.
Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.
Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How is Petdirect measured?
Brandwave collects information about searches that people make online using Petdirect’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- Petdirect
Who owns Petdirect?
Petdirect is owned by PETDIRECT.CO.NZ LIMITED. Brandwave does not track any other brands owned by PETDIRECT.CO.NZ LIMITED.
Do you work for Petdirect? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Petdirect your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.