Pet.kiwi vs Petdirect:Which is more popular by branded search in New Zealand?
In August 2026, Petdirect had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Petdirect was estimated to have 27.1K branded searches compared to Pet.kiwi’s 1.9K, and held a 22.4% Share of Search versus Pet.kiwi’s 1.6%.
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Which is more popular in search, Pet.kiwi or Petdirect?
Pet food and pet supplies retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Petdirect, Pet.kiwi. The figures are in the table below the chart.
View monthly share of search table
| Month | Animates | Petstock | Petdirect | Raw Essentials | Pet.kiwi |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Nov 2025 | 45.6% | 24.9% | 24.9% | 3.3% | 1.2% |
| Dec 2025 | 54.8% | 20% | 20% | 4% | 1.2% |
| Jan 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Feb 2026 | 54.6% | 20% | 20% | 4% | 1.4% |
| Mar 2026 | 49.7% | 22.2% | 22.2% | 4.4% | 1.3% |
| Apr 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| May 2026 | 49.7% | 22.3% | 22.2% | 4.5% | 1.3% |
| Jun 2026 | 52.3% | 19.2% | 23.4% | 3.8% | 1.4% |
| Jul 2026 | 52.3% | 23.4% | 19.1% | 3.8% | 1.4% |
| Aug 2026 | 50% | 22.4% | 22.4% | 3.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Pet.kiwi and Petdirect comparison changed over the last 12 months?
3 findings
- Petdirect was ahead of Pet.kiwi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pet.kiwi’s estimated Share of Search among pet supplies retailers in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Petdirect’s estimated Share of Search among pet supplies retailers in New Zealand moved from 22.2% to 22.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for New Zealand pet supplies retailers in August 2026?
2 changes
In August 2026, Petdirect gained estimated Share of Search among pet supplies retailers in New Zealand, from 19.1% to 22.4%.
Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pet.kiwi’s and Petdirect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.