How popular isPets Warehouse?
In September 2026, people searched for Pets Warehouse by name about 880 times in New Zealand, a 22.2% increase from the previous year. These searches made up 0.8% of all New Zealand pet supplies retailer searches, placing Pets Warehouse sixth out of six retailers. When we asked both ChatGPT and Google AI Overviews about pet supplies retailers, Pets Warehouse appeared in two of the five answers and was the fourth most recommended of the six.
Pets Warehouse is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
AnimatesShare of searches 44.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PetdirectShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PetstockShare of searches 24.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Raw EssentialsShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Pets WarehouseShare of searches 0.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top pet supplies retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pets Warehouse was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pets Warehouse is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Animates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Petdirect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pets Warehouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Raw Essentials0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pet.kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet supplies retailers
5 answers
Asked ChatGPT
“Which pet supplies store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best pet supplies stores in New Zealand?”
Asked ChatGPT
“What's the best pet supplies store in New Zealand for pet food and supplies?”
Searched Google, AI Overview
“pet supplies nz”
Searched Google, AI Overview
“pet food nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which pet supplies retailers compete with Pets Warehouse?
Share of searches by month for Animates, Petdirect, Petstock, Raw Essentials, Pets Warehouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animates | Petdirect | Petstock | Raw Essentials | Pet.kiwi | Pets Warehouse |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 22.1% | 22.1% | 4.4% | 1.3% | 0.59% |
| Nov 2025 | 45.4% | 24.8% | 24.8% | 3.3% | 1.2% | 0.54% |
| Dec 2025 | 54.4% | 19.9% | 19.9% | 4% | 1.2% | 0.65% |
| Jan 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Feb 2026 | 54.2% | 19.9% | 19.9% | 3.9% | 1.4% | 0.64% |
| Mar 2026 | 49.5% | 22.1% | 22.1% | 4.4% | 1.3% | 0.59% |
| Apr 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| May 2026 | 49.4% | 22.1% | 22.1% | 4.4% | 1.3% | 0.72% |
| Jun 2026 | 52% | 23.2% | 19% | 3.8% | 1.4% | 0.62% |
| Jul 2026 | 51.9% | 19% | 23.2% | 3.8% | 1.4% | 0.75% |
| Aug 2026 | 49.7% | 22.2% | 22.2% | 3.6% | 1.6% | 0.72% |
| Sep 2026 | 44.9% | 24.6% | 24.6% | 4% | 1.2% | 0.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 49.6K | -18.2% | -4.7 points | |
| 2, moved from 3rd to 2nd | 24.6% | 27.1K | 0% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 24.6% | 27.1K | -0.04% | +2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4% | 4.4K | 0% | +0.4 points | |
| 5, held 5th | 1.2% | 1.3K | -31.6% | -0.4 points | |
| 6, held 6th | 0.8% | 880 | 0% | +0.1 points |
1.
Animates44.9%
Held 1st. 49.6K estimated branded searches, -18.2% vs prior month. Share -4.7 points.
24.6%
Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.3 points.
3.
Petstock24.6%
Moved from 2nd to 3rd. 27.1K estimated branded searches, -0.04% vs prior month. Share +2.3 points.
4%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Pet.kiwi1.2%
Held 5th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.
0.8%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Pets Warehouse and its closest rivals
Every comparison with Pets Warehouse
5 comparisons
How has branded search demand for Pets Warehouse changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pets Warehouse in New Zealand rose from 720 to 880.
- Across the 12 months ending September 2026, Pets Warehouse’s share of searches among pet supplies retailers in New Zealand held steady, from 0.59% to 0.8%.
How did search popularity change for New Zealand pet supplies retailers in September 2026?
6 changes
In September 2026, Petdirect overtook Petstock to rank 2nd among pet supplies retailers in New Zealand, with 24.6% of the searches.
In September 2026, Petstock gained share of searches among pet supplies retailers in New Zealand, from 22.2% to 24.6%.
In September 2026, Animates lost share of searches among pet supplies retailers in New Zealand, from 49.7% to 44.9%.
Estimated monthly branded searches for Pets Warehouse in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Pet.kiwi in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Raw Essentials in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are Pets Warehouse’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pets Warehouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pets warehouse
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Is Pets Warehouse your brand?
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