Pet.kiwi vs Raw Essentials:Which is more popular by branded search in New Zealand?
In August 2026, Raw Essentials had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Raw Essentials was estimated to have 4.4K branded searches compared to Pet.kiwi’s 1.9K, and held a 3.7% Share of Search versus Pet.kiwi’s 1.6%.
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Which is more popular in search, Pet.kiwi or Raw Essentials?
Pet food and pet supplies retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raw Essentials, Pet.kiwi. The figures are in the table below the chart.
View monthly share of search table
| Month | Animates | Petstock | Petdirect | Raw Essentials | Pet.kiwi |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Nov 2025 | 45.6% | 24.9% | 24.9% | 3.3% | 1.2% |
| Dec 2025 | 54.8% | 20% | 20% | 4% | 1.2% |
| Jan 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Feb 2026 | 54.6% | 20% | 20% | 4% | 1.4% |
| Mar 2026 | 49.7% | 22.2% | 22.2% | 4.4% | 1.3% |
| Apr 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| May 2026 | 49.7% | 22.3% | 22.2% | 4.5% | 1.3% |
| Jun 2026 | 52.3% | 19.2% | 23.4% | 3.8% | 1.4% |
| Jul 2026 | 52.3% | 23.4% | 19.1% | 3.8% | 1.4% |
| Aug 2026 | 50% | 22.4% | 22.4% | 3.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Pet.kiwi and Raw Essentials comparison changed over the last 12 months?
3 findings
- Raw Essentials was ahead of Pet.kiwi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pet.kiwi’s estimated Share of Search among pet supplies retailers in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for New Zealand pet supplies retailers in August 2026?
2 changes
Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.
Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pet.kiwi’s and Raw Essentials’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pet.kiwi
2 branded search terms
- Pet Kiwi
- pet.kiwi
Raw Essentials
2 branded search terms
- Raw Essentials
- raw essentials pet food
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.