Brandwave

How popular isPead?

In September 2026, people searched for Pead by name about 140 times in New Zealand, a 55.6% increase from the previous year. These searches made up 17.3% of all New Zealand Auckland PR agency searches, placing Pead third out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Auckland PR agencies, Pead appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Pead is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Undertow MediaShare of searches 32.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. One Plus One CommunicationsShare of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. PeadShare of searches 17.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Impact PRShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Wright CommunicationsShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top Auckland PR agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pead was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pead is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Undertow Media1st
  2. Impact PR2nd
  3. One Plus One Communications3rd
  4. Wright Communications4th
  5. Pead5th
  6. Boyd PR6th
  7. Goode PR6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Impact PR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Undertow Media4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • One Plus One Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goode PR2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boyd PR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about Auckland PR agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland PR agencies compete with Pead?

Pead against Auckland PR agencies in New Zealand, by month

Share of searches by month for Undertow Media, One Plus One Communications, Pead, Impact PR, Wright Communications, Boyd PR, Goode PR. The figures are in the table below the chart.

View monthly share of searches table
MonthUndertow MediaOne Plus One CommunicationsPeadImpact PRWright CommunicationsBoyd PRGoode PR
Oct 202522.4%20.4%14.3%12.2%14.3%8.2%8.2%
Nov 202516.7%23.8%16.7%11.9%16.7%9.5%4.8%
Dec 202516.7%20%16.7%10%16.7%13.3%6.7%
Jan 202620%22.9%14.3%14.3%14.3%5.7%8.6%
Feb 202619.6%32.1%19.6%8.9%8.9%7.1%3.6%
Mar 202627%27%22.2%6.3%7.9%6.3%3.2%
Apr 202620.9%23.3%16.3%14%9.3%9.3%7%
May 202624.6%17.5%24.6%12.3%7%8.8%5.3%
Jun 202622.6%29%17.7%6.5%11.3%8.1%4.8%
Jul 202626.4%22.6%20.8%13.2%5.7%7.5%3.8%
Aug 202632.7%23.1%17.3%7.7%9.6%7.7%1.9%
Sep 202632.7%23.1%17.3%9.6%7.7%5.8%3.8%

  1. 1.Undertow Media

    32.7%

    Held 1st. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.One Plus One Communications

    23.1%

    Held 2nd. 120 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pead

    17.3%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Impact PR

    9.6%

    Moved from 6th to 4th. 50 estimated branded searches, +25% vs prior month. Share +1.9 points.

  5. 5.Wright Communications

    7.7%

    Moved from 4th to 5th. 40 estimated branded searches, -20% vs prior month. Share -1.9 points.

  6. 6.Boyd PR

    5.8%

    Moved from 5th to 6th. 30 estimated branded searches, -25% vs prior month. Share -1.9 points.

  7. 7.Goode PR

    3.8%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +1.9 points.

Compare popularity between Pead and its closest rivals

Every comparison with Pead

13 comparisons

How has branded search demand for Pead changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pead in New Zealand rose from 90 to 140.
  • Across the 12 months ending September 2026, Pead’s share of searches among Auckland PR agencies in New Zealand increased from 14.3% to 17.3%.
  • Across the 12 months ending September 2026, Pead’s share of searches among Auckland PR agencies in New Zealand peaked at 24.6% in May 2026 and was lowest at 14.3% in October 2025.

How did search popularity change for New Zealand Auckland PR agencies in September 2026?

6 changes

  1. In September 2026, Impact PR overtook Wright Communications and Boyd PR to rank 4th among Auckland PR agencies in New Zealand, with 9.6% of the searches.

  2. In September 2026, Goode PR gained share of searches among Auckland PR agencies in New Zealand, from 1.9% to 3.8%.

  3. In September 2026, Wright Communications lost share of searches among Auckland PR agencies in New Zealand, from 9.6% to 7.7%.

  4. In September 2026, Boyd PR lost share of searches among Auckland PR agencies in New Zealand, from 7.7% to 5.8%.

  5. Estimated monthly branded searches for Undertow Media in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

  6. Estimated monthly branded searches for Pead in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are Pead’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pead’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pead pr

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How the Brand Demand Index is measured

Where does Pead compete?

Pead is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media and strategic communications agencies7th of 137.7%Show ranking
Auckland PR agencies3rd of 717.3%Shown above
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Is Pead your brand?

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