Brandwave

Pead vs Sherson Willis:Which is more popular by branded search in New Zealand?

In August 2026, Sherson Willis had more branded searches than Pead among media and strategic communications agencies in New Zealand. Sherson Willis was estimated to have 260 branded searches compared to Pead’s 150, and held a 13.1% Share of Search versus Pead’s 7.6%.

Share of Search among media and strategic communications agencies in New Zealand in August 2026Which is more popular in search, Pead or Sherson Willis?
Pead7.6%150 searches
vs
Sherson Willis13.1%260 searches
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Which is more popular in search, Pead or Sherson Willis?

Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pead and Sherson Willis among media and strategic communications agencies in New Zealand, by month

Share of Search by month for Sherson Willis, Pead. The figures are in the table below the chart.

View monthly share of search table
MonthFleishmanHillard AotearoaSherson WillisTopham GuerinThe Media LabOne Plus One CommunicationsPeadSpecial PRLassoo Media & PRSling & StoneWright CommunicationsAnthemWork CommunicationsAcumen
Oct 202518.2%10.7%6.9%8.8%7.5%6.3%9.4%6.9%8.2%6.3%5%4.4%1.3%
Nov 202518%11.3%4.7%7.3%8%7.3%8%7.3%8%6.7%8%3.3%2%
Dec 202519.4%8.9%11.3%7.3%6.5%4.8%6.5%7.3%8.9%7.3%6.5%4%1.6%
Jan 202619.7%10.6%8.3%8.3%7.6%6.1%6.1%6.8%9.8%6.1%5.3%3.8%1.5%
Feb 202612.3%8.7%10.8%4.6%11.3%7.7%6.2%5.6%18.5%4.6%6.2%2.6%1%
Mar 202619.4%9.5%17.6%5.1%8.1%7%6.6%6.2%8.8%3.3%3.7%3.3%1.5%
Apr 202619.2%7.7%14.3%6%8.2%6.6%6.6%7.7%9.3%4.4%5.5%2.7%1.6%
May 202620.9%7.7%14.3%6%6.6%9.9%6.6%7.7%7.1%3.3%5.5%2.7%1.6%
Jun 202616.4%7.7%7.7%7.7%10%8.2%15%5%7.7%4.5%3.2%5%1.8%
Jul 202616.7%18.7%12.4%6.7%7.2%8.6%7.2%4.3%7.7%2.9%3.8%2.4%1.4%
Aug 202620.2%13.1%13.1%8.6%7.6%7.6%6.1%5.6%5.6%4.5%4%2.5%1.5%
Sep 2026—————————————

How has the Pead and Sherson Willis comparison changed over the last 12 months?

How did search popularity change for New Zealand media and strategic communications agencies in August 2026?

  1. In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%.

  2. In August 2026, The Media Lab overtook Pead to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.

  3. In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%.

  4. In August 2026, Pead lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 8.6% to 7.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Pead’s and Sherson Willis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pead

2 branded search terms

  • pead pr
  • pead pr nz

Sherson Willis

1 branded search term

  • sherson willis

How the Brand Demand Index is measured

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