Boyd PR vs Pead:Which is more popular?
In September 2026, Pead had more branded searches than Boyd PR among Auckland PR agencies in New Zealand. Pead had about 90 branded searches, while Boyd PR had 30. Pead made up 17.3% of all Auckland PR agency searches we track, and Boyd PR accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about Auckland PR agencies, Pead appeared in two of the five answers and Boyd PR in one. Pead was mentioned before Boyd PR in two out of three answers that named either.
Who do people search for more?
Pead, about 3 searches for every 1 for Boyd PR
Who does AI mention more?
Pead, mentioned in 2 of 5 answers, Boyd PR in 1
Who does AI recommend more?
Pead, named ahead of Boyd PR in 2 of 3 answers
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Top Auckland PR agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pead was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boyd PR was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pead was listed before Boyd PR in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Impact PR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Undertow Media4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
One Plus One Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goode PR2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boyd PR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about Auckland PR agencies
5 answers
Asked ChatGPT
“Which PR agency should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best PR agencies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best PR agency in Auckland, New Zealand for media coverage?”
Searched Google, AI Overview
“auckland pr agency”
Searched Google, AI Overview
“public relations auckland”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Boyd PR or Pead more popular in search?
This chart shows how often people search Google for Boyd PR and Pead by name. Each line represents a brand's share of searches for all seven Auckland PR agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Pead, Boyd PR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Undertow Media | One Plus One Communications | Pead | Impact PR | Wright Communications | Boyd PR | Goode PR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 20.4% | 14.3% | 12.2% | 14.3% | 8.2% | 8.2% |
| Nov 2025 | 16.7% | 23.8% | 16.7% | 11.9% | 16.7% | 9.5% | 4.8% |
| Dec 2025 | 16.7% | 20% | 16.7% | 10% | 16.7% | 13.3% | 6.7% |
| Jan 2026 | 20% | 22.9% | 14.3% | 14.3% | 14.3% | 5.7% | 8.6% |
| Feb 2026 | 19.6% | 32.1% | 19.6% | 8.9% | 8.9% | 7.1% | 3.6% |
| Mar 2026 | 27% | 27% | 22.2% | 6.3% | 7.9% | 6.3% | 3.2% |
| Apr 2026 | 20.9% | 23.3% | 16.3% | 14% | 9.3% | 9.3% | 7% |
| May 2026 | 24.6% | 17.5% | 24.6% | 12.3% | 7% | 8.8% | 5.3% |
| Jun 2026 | 22.6% | 29% | 17.7% | 6.5% | 11.3% | 8.1% | 4.8% |
| Jul 2026 | 26.4% | 22.6% | 20.8% | 13.2% | 5.7% | 7.5% | 3.8% |
| Aug 2026 | 32.7% | 23.1% | 17.3% | 7.7% | 9.6% | 7.7% | 1.9% |
| Sep 2026 | 32.7% | 23.1% | 17.3% | 9.6% | 7.7% | 5.8% | 3.8% |
How has the Boyd PR and Pead comparison changed over the last 12 months?
3 findings
- Pead was ahead of Boyd PR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boyd PR’s share of searches among Auckland PR agencies in New Zealand moved from 8.2% to 5.8%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending September 2026, Pead’s share of searches among Auckland PR agencies in New Zealand moved from 14.3% to 17.3%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for New Zealand Auckland PR agencies in September 2026?
3 changes
In September 2026, Impact PR overtook Wright Communications and Boyd PR to rank 4th among Auckland PR agencies in New Zealand, with 9.6% of the searches.
In September 2026, Boyd PR lost share of searches among Auckland PR agencies in New Zealand, from 7.7% to 5.8%.
Estimated monthly branded searches for Pead in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boyd PR’s and Pead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Auckland PR agencies
- Undertow Media vs One Plus One Communications: compare popularity
- Undertow Media vs Pead: compare popularity
- Undertow Media vs Impact PR: compare popularity
- Undertow Media vs Wright Communications: compare popularity
- One Plus One Communications vs Pead: compare popularity
- One Plus One Communications vs Impact PR: compare popularity
Put your own brand in this comparison
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