Impact PR vs Undertow Media:Which is more popular?
In September 2026, Undertow Media had more branded searches than Impact PR among Auckland PR agencies in New Zealand. Undertow Media had about 170 branded searches, while Impact PR had 50. Undertow Media made up 32.7% of all Auckland PR agency searches we track, and Impact PR accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about Auckland PR agencies, Impact PR appeared in all five answers and Undertow Media in four. Undertow Media was mentioned before Impact PR in three out of five answers.
Who do people search for more?
Undertow Media, about 3 searches for every 1 for Impact PR
Who does AI mention more?
Impact PR, mentioned in every answer we collected
Who does AI recommend more?
Undertow Media, named ahead of Impact PR in 3 of 5 answers
Follow Impact PR vs Undertow Media and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Auckland PR agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Impact PR appeared in all five answers. Undertow Media was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Undertow Media was listed before Impact PR in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Impact PR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Undertow Media4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
One Plus One Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goode PR2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boyd PR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about Auckland PR agencies
5 answers
Asked ChatGPT
“Which PR agency should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best PR agencies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best PR agency in Auckland, New Zealand for media coverage?”
Searched Google, AI Overview
“auckland pr agency”
Searched Google, AI Overview
“public relations auckland”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Impact PR or Undertow Media more popular in search?
This chart shows how often people search Google for Impact PR and Undertow Media by name. Each line represents a brand's share of searches for all seven Auckland PR agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Undertow Media, Impact PR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Undertow Media | One Plus One Communications | Pead | Impact PR | Wright Communications | Boyd PR | Goode PR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 20.4% | 14.3% | 12.2% | 14.3% | 8.2% | 8.2% |
| Nov 2025 | 16.7% | 23.8% | 16.7% | 11.9% | 16.7% | 9.5% | 4.8% |
| Dec 2025 | 16.7% | 20% | 16.7% | 10% | 16.7% | 13.3% | 6.7% |
| Jan 2026 | 20% | 22.9% | 14.3% | 14.3% | 14.3% | 5.7% | 8.6% |
| Feb 2026 | 19.6% | 32.1% | 19.6% | 8.9% | 8.9% | 7.1% | 3.6% |
| Mar 2026 | 27% | 27% | 22.2% | 6.3% | 7.9% | 6.3% | 3.2% |
| Apr 2026 | 20.9% | 23.3% | 16.3% | 14% | 9.3% | 9.3% | 7% |
| May 2026 | 24.6% | 17.5% | 24.6% | 12.3% | 7% | 8.8% | 5.3% |
| Jun 2026 | 22.6% | 29% | 17.7% | 6.5% | 11.3% | 8.1% | 4.8% |
| Jul 2026 | 26.4% | 22.6% | 20.8% | 13.2% | 5.7% | 7.5% | 3.8% |
| Aug 2026 | 32.7% | 23.1% | 17.3% | 7.7% | 9.6% | 7.7% | 1.9% |
| Sep 2026 | 32.7% | 23.1% | 17.3% | 9.6% | 7.7% | 5.8% | 3.8% |
How has the Impact PR and Undertow Media comparison changed over the last 12 months?
3 findings
- Undertow Media was ahead of Impact PR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Impact PR’s share of searches among Auckland PR agencies in New Zealand moved from 12.2% to 9.6%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 12 months ending September 2026, Undertow Media’s share of searches among Auckland PR agencies in New Zealand moved from 22.4% to 32.7%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand Auckland PR agencies in September 2026?
2 changes
In September 2026, Impact PR overtook Wright Communications and Boyd PR to rank 4th among Auckland PR agencies in New Zealand, with 9.6% of the searches.
Estimated monthly branded searches for Undertow Media in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Impact PR’s and Undertow Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impact PR
3 branded search terms
- impact pr
- impact pr agency
- impactpr
Undertow Media
1 branded search term
- undertow media
Other head-to-heads among Auckland PR agencies
- Undertow Media vs One Plus One Communications: compare popularity
- Undertow Media vs Pead: compare popularity
- Undertow Media vs Wright Communications: compare popularity
- One Plus One Communications vs Pead: compare popularity
- One Plus One Communications vs Impact PR: compare popularity
- One Plus One Communications vs Wright Communications: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.