Brandwave

Undertow Media vs Wright Communications:Which is more popular?

In September 2026, Undertow Media had more branded searches than Wright Communications among Auckland PR agencies in New Zealand. Undertow Media had about 170 branded searches, while Wright Communications had 40. Undertow Media made up 32.7% of all Auckland PR agency searches we track, and Wright Communications accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about Auckland PR agencies, Undertow Media appeared in four of the five answers and Wright Communications in two. Undertow Media was mentioned before Wright Communications in every answer that named either.

Among Auckland PR agencies in New Zealand in September 2026

Who do people search for more?

Undertow Media, about 4 searches for every 1 for Wright Communications

Undertow Media 170 searchesWright Communications 40 searches

Who does AI mention more?

Undertow Media, mentioned in 4 of 5 answers, Wright Communications in 2

Undertow Media in 4 of 5Wright Communications in 2 of 5

Who does AI recommend more?

Undertow Media, named ahead of Wright Communications in 4 of 4 answers

Undertow Media first in 4Wright Communications never first

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Top Auckland PR agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Undertow Media was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wright Communications was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Undertow Media was listed before Wright Communications in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Undertow Media1st
  2. Impact PR2nd
  3. One Plus One Communications3rd
  4. Wright Communications4th
  5. Pead5th
  6. Boyd PR6th
  7. Goode PR6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Impact PR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Undertow Media4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • One Plus One Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goode PR2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boyd PR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about Auckland PR agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Undertow Media or Wright Communications more popular in search?

This chart shows how often people search Google for Undertow Media and Wright Communications by name. Each line represents a brand's share of searches for all seven Auckland PR agencies we track, month by month, from searches in New Zealand.

Undertow Media and Wright Communications among Auckland PR agencies in New Zealand, by month

Share of searches by month for Undertow Media, Wright Communications. The figures are in the table below the chart.

View monthly share of searches table
MonthUndertow MediaOne Plus One CommunicationsPeadImpact PRWright CommunicationsBoyd PRGoode PR
Oct 202522.4%20.4%14.3%12.2%14.3%8.2%8.2%
Nov 202516.7%23.8%16.7%11.9%16.7%9.5%4.8%
Dec 202516.7%20%16.7%10%16.7%13.3%6.7%
Jan 202620%22.9%14.3%14.3%14.3%5.7%8.6%
Feb 202619.6%32.1%19.6%8.9%8.9%7.1%3.6%
Mar 202627%27%22.2%6.3%7.9%6.3%3.2%
Apr 202620.9%23.3%16.3%14%9.3%9.3%7%
May 202624.6%17.5%24.6%12.3%7%8.8%5.3%
Jun 202622.6%29%17.7%6.5%11.3%8.1%4.8%
Jul 202626.4%22.6%20.8%13.2%5.7%7.5%3.8%
Aug 202632.7%23.1%17.3%7.7%9.6%7.7%1.9%
Sep 202632.7%23.1%17.3%9.6%7.7%5.8%3.8%

How has the Undertow Media and Wright Communications comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland PR agencies in September 2026?

3 changes

  1. In September 2026, Impact PR overtook Wright Communications and Boyd PR to rank 4th among Auckland PR agencies in New Zealand, with 9.6% of the searches.

  2. In September 2026, Wright Communications lost share of searches among Auckland PR agencies in New Zealand, from 9.6% to 7.7%.

  3. Estimated monthly branded searches for Undertow Media in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Undertow Media’s and Wright Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Undertow Media

1 branded search term

  • undertow media

Wright Communications

1 branded search term

  • wright communications

How the Brand Demand Index is measured

Other head-to-heads among Auckland PR agencies

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