How popular isOkta in search?
In August 2026, there were an estimated 1.8K branded searches for Okta in New Zealand which is down 21% over the last 11 months. Okta holds 66.3% estimated Share of Search among New Zealand authentication platforms and is ranked 1st of 4 competitors for search popularity.
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Which authentication platforms compete with Okta?
Share of Search by month for Okta, Auth0, WorkOS, Clerk. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 | WorkOS | Clerk |
|---|---|---|---|---|
| Oct 2025 | 70.7% | 21% | 6.2% | 2.2% |
| Nov 2025 | 69.4% | 21.9% | 5.3% | 3.3% |
| Dec 2025 | 68% | 21.5% | 6.5% | 4% |
| Jan 2026 | 68.8% | 22.3% | 5.8% | 3.1% |
| Feb 2026 | 65.9% | 25.4% | 5.7% | 3% |
| Mar 2026 | 69.6% | 21.8% | 5.8% | 2.8% |
| Apr 2026 | 67.4% | 22.3% | 6.3% | 4% |
| May 2026 | 61.2% | 25.6% | 9.4% | 3.9% |
| Jun 2026 | 67.4% | 21.7% | 8.6% | 2.2% |
| Jul 2026 | 74% | 15.9% | 7.1% | 2.9% |
| Aug 2026 | 66.3% | 20.1% | 10.6% | 2.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.3% | 1.8K | -27.9% | -7.7 points | |
| 2, held 2nd | 20.1% | 550 | +1.9% | +4.2 points | |
| 3, held 3rd | 10.6% | 290 | +20.8% | +3.5 points | |
| 4, held 4th | 2.9% | 80 | -20% | 0 points |
1.
Okta66.3%
held 1st · 1.8K estimated branded searches · -27.9% vs prior month · -7.7 points
2.
Auth020.1%
held 2nd · 550 estimated branded searches · +1.9% vs prior month · +4.2 points
3.
WorkOS10.6%
held 3rd · 290 estimated branded searches · +20.8% vs prior month · +3.5 points
4.
Clerk
2.9%
held 4th · 80 estimated branded searches · -20% vs prior month · 0 points
Compare search popularity between Okta and its closest rivals
How has branded search demand for Okta changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Okta in New Zealand fell from 2.3K to 1.8K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand decreased from 70.7% to 66.3%.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand peaked at 74% in July 2026 and was lowest at 61.2% in May 2026.
How did search popularity change for New Zealand authentication platforms in August 2026?
4 changes
In August 2026, Auth0 gained estimated Share of Search among authentication platforms in New Zealand, from 15.9% to 20.1%.
In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.
In August 2026, Okta lost estimated Share of Search among authentication platforms in New Zealand, from 74% to 66.3%.
Estimated monthly branded searches for Clerk in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
How is Okta measured?
Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- lineage okta
- okta
- okta com
- okta identity
- okta near me
- okta nz
- okta online
- okta sso
- okta verify
- okta what is
Do you work for Okta? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Okta your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.