Okta vs WorkOS:Which is more popular by branded search in New Zealand?
In August 2026, Okta had more branded searches than WorkOS among authentication platforms in New Zealand. Okta was estimated to have 1.8K branded searches compared to WorkOS’s 290, and held a 66.3% Share of Search versus WorkOS’s 10.6%.
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Which is more popular in search, Okta or WorkOS?
Compare the login, SSO and identity platforms New Zealand developers add to apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, WorkOS. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 | WorkOS | Clerk |
|---|---|---|---|---|
| Oct 2025 | 70.7% | 21% | 6.2% | 2.2% |
| Nov 2025 | 69.4% | 21.9% | 5.3% | 3.3% |
| Dec 2025 | 68% | 21.5% | 6.5% | 4% |
| Jan 2026 | 68.8% | 22.3% | 5.8% | 3.1% |
| Feb 2026 | 65.9% | 25.4% | 5.7% | 3% |
| Mar 2026 | 69.6% | 21.8% | 5.8% | 2.8% |
| Apr 2026 | 67.4% | 22.3% | 6.3% | 4% |
| May 2026 | 61.2% | 25.6% | 9.4% | 3.9% |
| Jun 2026 | 67.4% | 21.7% | 8.6% | 2.2% |
| Jul 2026 | 74% | 15.9% | 7.1% | 2.9% |
| Aug 2026 | 66.3% | 20.1% | 10.6% | 2.9% |
| Sep 2026 | — | — | — | — |
How has the Okta and WorkOS comparison changed over the last 12 months?
3 findings
- Okta was ahead of WorkOS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand moved from 70.7% to 66.3%, and its estimated monthly branded searches moved from 2.3K to 1.8K.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand moved from 6.2% to 10.6%, and its estimated monthly branded searches moved from 200 to 290.
How did search popularity change for New Zealand authentication platforms in August 2026?
2 changes
In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.
In August 2026, Okta lost estimated Share of Search among authentication platforms in New Zealand, from 74% to 66.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Okta’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.