Brandwave

How popular isOkta?

In September 2026, people searched for Okta by name about 1,480 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 43.4% of all New Zealand authentication platform searches, placing Okta first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about authentication platforms, Okta appeared in one of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Okta is the most searched of 10 competitors and the fifth most recommended in AI answers.

  1. OktaShare of searches 43.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Microsoft Entra IDShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Auth0Share of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. WorkOSShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Amazon CognitoShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top authentication platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Okta was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Okta is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auth01st
  2. Microsoft Entra ID2nd
  3. Amazon Cognito3rd
  4. Clerk4th
  5. Okta5th
  6. Microsoft Entra External ID6th
  7. Firebase7th
  8. WorkOS–
  9. Stytch–
  10. Frontegg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auth03 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Cognito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Entra External ID2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firebase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stytch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WorkOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontegg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authentication platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which authentication platforms compete with Okta?

Okta against authentication platforms in New Zealand, by month

Share of searches by month for Okta, Microsoft Entra ID, Auth0, WorkOS, Amazon Cognito. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaMicrosoft Entra IDAuth0WorkOSAmazon CognitoMicrosoft Entra External IDClerkFirebaseStytchFrontegg
Oct 202554.8%16%15.3%4.7%3.7%2.2%1.5%1.2%0.25%0.25%
Nov 202554.6%14.4%16.6%4.3%3%1.6%2.4%1.9%0.82%0.27%
Dec 202555.2%12.1%16.9%5.5%2.8%2.1%3.1%1.4%0.69%0.34%
Jan 202655.9%13.6%17.4%4.6%2.6%1.4%2.3%1.2%0.58%0.29%
Feb 202649.3%19.3%18.1%4.5%2.4%2.7%2.4%0.89%0.3%0.3%
Mar 202654.5%16%16.4%4.7%3.2%1.6%2%0.9%0.45%0.23%
Apr 202654.3%14.7%16.6%5.3%2.5%1.9%3%1.1%0.28%0.28%
May 202646.4%19.9%18.9%7.1%2.3%1.3%2.8%0.77%0.26%0.26%
Jun 202649.6%21.4%15.2%6.6%1.7%1.7%1.7%1.2%0.49%0.25%
Jul 202656.4%18.9%11.8%5.4%2.6%1.2%2.1%0.94%0.47%0.24%
Aug 202646.9%23.6%13.6%7.6%3.3%1.1%1.9%0.81%1.1%0.27%
Sep 202643.4%21.7%17.6%7.9%4.1%1.8%1.5%1.2%0.59%0.29%

  1. 1.Okta

    43.4%

    Held 1st. 1.5K estimated branded searches, -14.5% vs prior month. Share -3.5 points.

  2. 2.Microsoft Entra ID

    21.7%

    Held 2nd. 740 estimated branded searches, -14.9% vs prior month. Share -1.9 points.

  3. 3.Auth0

    17.6%

    Held 3rd. 600 estimated branded searches, +20% vs prior month. Share +4 points.

  4. 4.WorkOS

    7.9%

    Held 4th. 270 estimated branded searches, -3.6% vs prior month. Share +0.3 points.

  5. 5.Amazon Cognito

    4.1%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.9 points.

  6. 6.Microsoft Entra External ID

    1.8%

    Moved from 7th to 6th. 60 estimated branded searches, +50% vs prior month. Share +0.7 points.

  7. 7.Clerk

    1.5%

    Moved from 6th to 7th. 50 estimated branded searches, -28.6% vs prior month. Share -0.4 points.

  8. 8.Firebase

    1.2%

    Moved from 9th to 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  9. 9.Stytch

    0.59%

    Moved from 8th to 9th. 20 estimated branded searches, -50% vs prior month. Share -0.5 points.

  10. 10.Frontegg

    0.29%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Okta and its closest rivals

Every comparison with Okta

10 comparisons

How has branded search demand for Okta changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Okta in New Zealand fell from 2.2K to 1.5K.
  • Across the 12 months ending September 2026, Okta’s share of searches among authentication platforms in New Zealand decreased from 54.8% to 43.4%.
  • Across the 12 months ending September 2026, Okta’s share of searches among authentication platforms in New Zealand peaked at 56.4% in July 2026 and was lowest at 43.4% in September 2026.

How did search popularity change for New Zealand authentication platforms in September 2026?

6 changes

  1. In September 2026, Microsoft Entra External ID overtook Clerk to rank 6th among authentication platforms in New Zealand, with 1.8% of the searches.

  2. In September 2026, Auth0 gained share of searches among authentication platforms in New Zealand, from 13.6% to 17.6%.

  3. In September 2026, Amazon Cognito gained share of searches among authentication platforms in New Zealand, from 3.3% to 4.1%.

  4. In September 2026, Okta lost share of searches among authentication platforms in New Zealand, from 46.9% to 43.4%.

  5. In September 2026, Microsoft Entra ID lost share of searches among authentication platforms in New Zealand, from 23.6% to 21.7%.

  6. In September 2026, Firebase rose from 9th to 8th among authentication platforms in New Zealand.

How are Okta’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lineage okta
  • okta
  • okta identity
  • okta sso
  • okta verify

Do you work for Okta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Okta compete?

Okta is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Authentication platforms1st of 1043.4%Shown above
Workforce identity platforms1st of 660.5%Show ranking
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Is Okta your brand?

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