Workforce identity platforms in New Zealand:Which are most popular?
In September 2026, Okta was the most searched workforce identity platform in New Zealand, accounting for 60.5% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, Microsoft Entra showed up in every answer. Microsoft Entra was recommended most often, coming first in three out of four responses that gave a list.
OktaShare of searches 60.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Microsoft EntraShare of searches 18.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Cisco DuoShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
JumpCloudShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Ping IdentityShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared every time. Microsoft Entra was recommended most often, coming first in three out of four answers that gave a list. Okta was second, and CyberArk Workforce Identity was third. Cisco Duo, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Okta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JumpCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CyberArk Workforce Identity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ping Identity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use in New Zealand?”
Asked ChatGPT
“What are the best workforce identity platforms in New Zealand?”
Asked ChatGPT
“What's the best workforce identity platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“secure access management”
Searched Google, AI Overview
“workforce identity platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which workforce identity platforms do people search for most?
This chart shows how often people search Google for each workforce identity platform by name. Each line represents a brand's share of searches for all six workforce identity platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Okta, Microsoft Entra, Cisco Duo, JumpCloud, Ping Identity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | Cisco Duo | JumpCloud | Ping Identity | CyberArk Workforce Identity |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 11% | 6.4% | 5.7% | 3.3% | 0% |
| Nov 2025 | 73.9% | 10.2% | 7.2% | 6.4% | 2.3% | 0% |
| Dec 2025 | 72.1% | 6.8% | 10.5% | 7.8% | 2.7% | 0% |
| Jan 2026 | 74% | 7.1% | 10.2% | 5.5% | 3.1% | 0% |
| Feb 2026 | 68.4% | 9.1% | 11.7% | 7.4% | 3.5% | 0% |
| Mar 2026 | 69.7% | 9.7% | 10.5% | 6.1% | 3.6% | 0.36% |
| Apr 2026 | 70% | 9.9% | 9.9% | 7.6% | 2.7% | 0% |
| May 2026 | 71.4% | 9.7% | 8.8% | 6.5% | 3.7% | 0% |
| Jun 2026 | 72.4% | 10.6% | 8.7% | 4.3% | 3.9% | 0% |
| Jul 2026 | 74.2% | 11.1% | 8.4% | 3.7% | 2.7% | 0% |
| Aug 2026 | 67.7% | 14% | 8.7% | 6.1% | 3.5% | 0% |
| Sep 2026 | 60.5% | 18.1% | 11.2% | 6.5% | 3.7% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.5% | 1.3K | -16.1% | -7.2 points | |
| 2, held 2nd | 18.1% | 390 | +21.9% | +4.2 points | |
| 3, held 3rd | 11.2% | 240 | +20% | +2.4 points | |
| 4, held 4th | 6.5% | 140 | 0% | +0.4 points | |
| 5, held 5th | 3.7% | 80 | 0% | +0.2 points | |
| 6, held 6th | 0% | 0 | — | 0 points |
1.
Okta60.5%
Held 1st. 1.3K estimated branded searches, -16.1% vs prior month. Share -7.2 points.
18.1%
Held 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +4.2 points.
11.2%
Held 3rd. 240 estimated branded searches, +20% vs prior month. Share +2.4 points.
6.5%
Held 4th. 140 estimated branded searches, 0% vs prior month. Share +0.4 points.
3.7%
Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.2 points.
Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among workforce identity platforms in New Zealand?
6 brands
In September 2026, Okta was the most searched among workforce identity platforms in New Zealand, with an estimated 1.3K branded searches, 60.5% of all searches for the six we track. Microsoft Entra is in 2nd place, 42.3 percentage points behind at 18.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Okta | 73.6% → 60.5% | 74.2%Jul 2026 | 60.5%Sep 2026 | 1st |
| Microsoft Entra | 11% → 18.1% | 18.1%Sep 2026 | 6.8%Dec 2025 | 2nd |
| Cisco Duo | 6.4% → 11.2% | 11.7%Feb 2026 | 6.4%Oct 2025 | 3rd |
| JumpCloud | 5.7% → 6.5% | 7.8%Dec 2025 | 3.7%Jul 2026 | 4th |
| Ping Identity | 3.3% → 3.7% | 3.9%Jun 2026 | 2.3%Nov 2025 | 5th |
| CyberArk Workforce Identity | 0% | 0.36%Mar 2026 | 0%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms in New Zealand decreased from 73.6% to 60.5%.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand increased from 11% to 18.1%.
- Across the 12 months ending September 2026, Cisco Duo’s share of searches among workforce identity platforms in New Zealand increased from 6.4% to 11.2%.
- Across the 12 months ending September 2026, JumpCloud’s share of searches among workforce identity platforms in New Zealand increased from 5.7% to 6.5%.
- Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms in New Zealand peaked at 74.2% in July 2026 and was lowest at 60.5% in September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand peaked at 18.1% in September 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Cisco Duo’s share of searches among workforce identity platforms in New Zealand peaked at 11.7% in February 2026 and was lowest at 6.4% in October 2025.
- Across the 12 months ending September 2026, JumpCloud’s share of searches among workforce identity platforms in New Zealand peaked at 7.8% in December 2025 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Ping Identity’s share of searches among workforce identity platforms in New Zealand peaked at 3.9% in June 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Ping Identity and CyberArk Workforce Identity held steady: their share of searches among workforce identity platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand workforce identity platforms in September 2026?
5 changes
In September 2026, Microsoft Entra gained share of searches among workforce identity platforms in New Zealand, from 14% to 18.1%.
In September 2026, Cisco Duo gained share of searches among workforce identity platforms in New Zealand, from 8.7% to 11.2%.
In September 2026, Okta lost share of searches among workforce identity platforms in New Zealand, from 67.7% to 60.5%.
Estimated monthly branded searches for Ping Identity in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.
Estimated monthly branded searches for JumpCloud in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Compare popularity between leading brands
- Okta vs Microsoft Entra: compare popularity
- Okta vs Cisco Duo: compare popularity
- Okta vs JumpCloud: compare popularity
- Okta vs Ping Identity: compare popularity
- Microsoft Entra vs Cisco Duo: compare popularity
- Microsoft Entra vs JumpCloud: compare popularity
- Microsoft Entra vs Ping Identity: compare popularity
- Cisco Duo vs JumpCloud: compare popularity
- Cisco Duo vs Ping Identity: compare popularity
- JumpCloud vs Ping Identity: compare popularity
- Compare any of these brands
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