Microsoft Entra vs Ping Identity:Which is more popular?
In September 2026, Microsoft Entra had more branded searches than Ping Identity among workforce identity platforms in New Zealand. Microsoft Entra had about 390 branded searches, while Ping Identity had 80. Microsoft Entra made up 18.1% of all workforce identity platform searches we track, and Ping Identity accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about workforce identity platforms, Microsoft Entra appeared in all five answers and Ping Identity in two. Microsoft Entra was mentioned before Ping Identity in every answer.
Who do people search for more?
Microsoft Entra, about 5 searches for every 1 for Ping Identity
Who does AI mention more?
Microsoft Entra, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Entra, named ahead of Ping Identity in every answer
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. Ping Identity was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Entra was listed before Ping Identity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Okta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JumpCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CyberArk Workforce Identity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ping Identity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use in New Zealand?”
Asked ChatGPT
“What are the best workforce identity platforms in New Zealand?”
Asked ChatGPT
“What's the best workforce identity platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“secure access management”
Searched Google, AI Overview
“workforce identity platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Microsoft Entra or Ping Identity more popular in search?
This chart shows how often people search Google for Microsoft Entra and Ping Identity by name. Each line represents a brand's share of searches for all six workforce identity platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Entra, Ping Identity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | Cisco Duo | JumpCloud | Ping Identity | CyberArk Workforce Identity |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 11% | 6.4% | 5.7% | 3.3% | 0% |
| Nov 2025 | 73.9% | 10.2% | 7.2% | 6.4% | 2.3% | 0% |
| Dec 2025 | 72.1% | 6.8% | 10.5% | 7.8% | 2.7% | 0% |
| Jan 2026 | 74% | 7.1% | 10.2% | 5.5% | 3.1% | 0% |
| Feb 2026 | 68.4% | 9.1% | 11.7% | 7.4% | 3.5% | 0% |
| Mar 2026 | 69.7% | 9.7% | 10.5% | 6.1% | 3.6% | 0.36% |
| Apr 2026 | 70% | 9.9% | 9.9% | 7.6% | 2.7% | 0% |
| May 2026 | 71.4% | 9.7% | 8.8% | 6.5% | 3.7% | 0% |
| Jun 2026 | 72.4% | 10.6% | 8.7% | 4.3% | 3.9% | 0% |
| Jul 2026 | 74.2% | 11.1% | 8.4% | 3.7% | 2.7% | 0% |
| Aug 2026 | 67.7% | 14% | 8.7% | 6.1% | 3.5% | 0% |
| Sep 2026 | 60.5% | 18.1% | 11.2% | 6.5% | 3.7% | 0% |
How has the Microsoft Entra and Ping Identity comparison changed over the last 12 months?
3 findings
- Microsoft Entra was ahead of Ping Identity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand moved from 11% to 18.1%, and its estimated monthly branded searches moved from 330 to 390.
- Across the 12 months ending September 2026, Ping Identity’s share of searches among workforce identity platforms in New Zealand moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand workforce identity platforms in September 2026?
2 changes
In September 2026, Microsoft Entra gained share of searches among workforce identity platforms in New Zealand, from 14% to 18.1%.
Estimated monthly branded searches for Ping Identity in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and Ping Identity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
2 branded search terms
- microsoft entra
- microsoftentra
Ping Identity
2 branded search terms
- ping identity
- pingidentity
Other head-to-heads among workforce identity platforms
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