Authentication platforms in New Zealand:Which brands are most popular in search?
In August 2026, Okta was the most searched among authentication platforms in New Zealand, with an estimated 1.8K branded searches and 66.3% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the login, SSO and identity platforms New Zealand developers add to apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, Auth0, WorkOS, Clerk. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 | WorkOS | Clerk |
|---|---|---|---|---|
| Oct 2025 | 70.7% | 21% | 6.2% | 2.2% |
| Nov 2025 | 69.4% | 21.9% | 5.3% | 3.3% |
| Dec 2025 | 68% | 21.5% | 6.5% | 4% |
| Jan 2026 | 68.8% | 22.3% | 5.8% | 3.1% |
| Feb 2026 | 65.9% | 25.4% | 5.7% | 3% |
| Mar 2026 | 69.6% | 21.8% | 5.8% | 2.8% |
| Apr 2026 | 67.4% | 22.3% | 6.3% | 4% |
| May 2026 | 61.2% | 25.6% | 9.4% | 3.9% |
| Jun 2026 | 67.4% | 21.7% | 8.6% | 2.2% |
| Jul 2026 | 74% | 15.9% | 7.1% | 2.9% |
| Aug 2026 | 66.3% | 20.1% | 10.6% | 2.9% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.3% | 1.8K | -27.9% | -7.7 points | |
| 2, held 2nd | 20.1% | 550 | +1.9% | +4.2 points | |
| 3, held 3rd | 10.6% | 290 | +20.8% | +3.5 points | |
| 4, held 4th | 2.9% | 80 | -20% | 0 points |
1.
Okta66.3%
held 1st · 1.8K estimated branded searches · -27.9% vs prior month · -7.7 points
2.
Auth020.1%
held 2nd · 550 estimated branded searches · +1.9% vs prior month · +4.2 points
3.
WorkOS10.6%
held 3rd · 290 estimated branded searches · +20.8% vs prior month · +3.5 points
4.
Clerk
2.9%
held 4th · 80 estimated branded searches · -20% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among authentication platforms in New Zealand?
4 brands
In August 2026, Okta was the most searched among authentication platforms in New Zealand, with an estimated 1.8K branded searches and 66.3% estimated Share of Search within this set. Auth0 is in 2nd place, 46.2 percentage points behind at 20.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Okta | 70.7% → 66.3% | 74%Jul 2026 | 61.2%May 2026 | 1st |
| Auth0 | 21% → 20.1% | 25.6%May 2026 | 15.9%Jul 2026 | 2nd |
| WorkOS | 6.2% → 10.6% | 10.6%Aug 2026 | 5.3%Nov 2025 | 3rd |
| Clerk | 2.2% → 2.9% | 4%Dec 2025 | 2.2%Oct 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand decreased from 70.7% to 66.3%.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among authentication platforms in New Zealand decreased from 21% to 20.1%.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand increased from 6.2% to 10.6%.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among authentication platforms in New Zealand increased from 2.2% to 2.9%.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand peaked at 74% in July 2026 and was lowest at 61.2% in May 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among authentication platforms in New Zealand peaked at 25.6% in May 2026 and was lowest at 15.9% in July 2026.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand peaked at 10.6% in August 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among authentication platforms in New Zealand peaked at 4% in December 2025 and was lowest at 2.2% in October 2025.
How did search popularity change for New Zealand authentication platforms in August 2026?
4 changes
In August 2026, Auth0 gained estimated Share of Search among authentication platforms in New Zealand, from 15.9% to 20.1%.
In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.
In August 2026, Okta lost estimated Share of Search among authentication platforms in New Zealand, from 74% to 66.3%.
Estimated monthly branded searches for Clerk in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
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