Brandwave

How popular isAuth0?

In September 2026, people searched for Auth0 by name about 600 times in New Zealand, about the same as the previous year. These searches made up 17.6% of all New Zealand authentication platform searches, placing Auth0 third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about authentication platforms, Auth0 appeared in three of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Auth0 is the third most searched of 10 competitors and the most recommended in AI answers.

  1. OktaShare of searches 43.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Microsoft Entra IDShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Auth0Share of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. WorkOSShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Amazon CognitoShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top authentication platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Auth0 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Auth0 is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auth01st
  2. Microsoft Entra ID2nd
  3. Clerk3rd
  4. Amazon Cognito4th
  5. Okta5th
  6. WorkOS–
  7. Microsoft Entra External ID–
  8. Firebase–
  9. Stytch–
  10. Frontegg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auth03 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Cognito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Entra External ID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stytch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontegg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authentication platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which authentication platforms compete with Auth0?

Auth0 against authentication platforms in New Zealand, by month

Share of searches by month for Okta, Microsoft Entra ID, Auth0, WorkOS, Amazon Cognito. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaMicrosoft Entra IDAuth0WorkOSAmazon CognitoMicrosoft Entra External IDClerkFirebaseStytchFrontegg
Oct 202554.8%16%15.3%4.7%3.7%2.2%1.5%1.2%0.25%0.25%
Nov 202554.6%14.4%16.6%4.3%3%1.6%2.4%1.9%0.82%0.27%
Dec 202555.2%12.1%16.9%5.5%2.8%2.1%3.1%1.4%0.69%0.34%
Jan 202655.9%13.6%17.4%4.6%2.6%1.4%2.3%1.2%0.58%0.29%
Feb 202649.3%19.3%18.1%4.5%2.4%2.7%2.4%0.89%0.3%0.3%
Mar 202654.5%16%16.4%4.7%3.2%1.6%2%0.9%0.45%0.23%
Apr 202654.3%14.7%16.6%5.3%2.5%1.9%3%1.1%0.28%0.28%
May 202646.4%19.9%18.9%7.1%2.3%1.3%2.8%0.77%0.26%0.26%
Jun 202649.6%21.4%15.2%6.6%1.7%1.7%1.7%1.2%0.49%0.25%
Jul 202656.4%18.9%11.8%5.4%2.6%1.2%2.1%0.94%0.47%0.24%
Aug 202646.9%23.6%13.6%7.6%3.3%1.1%1.9%0.81%1.1%0.27%
Sep 202643.4%21.7%17.6%7.9%4.1%1.8%1.5%1.2%0.59%0.29%

  1. 1.Okta

    43.4%

    Held 1st. 1.5K estimated branded searches, -14.5% vs prior month. Share -3.5 points.

  2. 2.Microsoft Entra ID

    21.7%

    Held 2nd. 740 estimated branded searches, -14.9% vs prior month. Share -1.9 points.

  3. 3.Auth0

    17.6%

    Held 3rd. 600 estimated branded searches, +20% vs prior month. Share +4 points.

  4. 4.WorkOS

    7.9%

    Held 4th. 270 estimated branded searches, -3.6% vs prior month. Share +0.3 points.

  5. 5.Amazon Cognito

    4.1%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.9 points.

  6. 6.Microsoft Entra External ID

    1.8%

    Moved from 7th to 6th. 60 estimated branded searches, +50% vs prior month. Share +0.7 points.

  7. 7.Clerk

    1.5%

    Moved from 6th to 7th. 50 estimated branded searches, -28.6% vs prior month. Share -0.4 points.

  8. 8.Firebase

    1.2%

    Moved from 9th to 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  9. 9.Stytch

    0.59%

    Moved from 8th to 9th. 20 estimated branded searches, -50% vs prior month. Share -0.5 points.

  10. 10.Frontegg

    0.29%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Auth0 and its closest rivals

Every comparison with Auth0

6 comparisons

How has branded search demand for Auth0 changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Auth0 in New Zealand held steady, from 620 to 600.
  • Across the 12 months ending September 2026, Auth0’s share of searches among authentication platforms in New Zealand increased from 15.3% to 17.6%.
  • Across the 12 months ending September 2026, Auth0’s share of searches among authentication platforms in New Zealand peaked at 18.9% in May 2026 and was lowest at 11.8% in July 2026.

How did search popularity change for New Zealand authentication platforms in September 2026?

6 changes

  1. In September 2026, Microsoft Entra External ID overtook Clerk to rank 6th among authentication platforms in New Zealand, with 1.8% of the searches.

  2. In September 2026, Auth0 gained share of searches among authentication platforms in New Zealand, from 13.6% to 17.6%.

  3. In September 2026, Amazon Cognito gained share of searches among authentication platforms in New Zealand, from 3.3% to 4.1%.

  4. In September 2026, Okta lost share of searches among authentication platforms in New Zealand, from 46.9% to 43.4%.

  5. In September 2026, Microsoft Entra ID lost share of searches among authentication platforms in New Zealand, from 23.6% to 21.7%.

  6. In September 2026, Firebase rose from 9th to 8th among authentication platforms in New Zealand.

How are Auth0’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auth0
  • auth0 authentication
  • auth0 identity
  • auth0 sso

How the Brand Demand Index is measured

Who owns Auth0?

Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, in New Zealand.

Do you work for Auth0? To request corrections or removal please contact us via our support page and we will be happy to assist.

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