CyberArk Workforce Identity vs Okta:Which is more popular?
In September 2026, Okta had more branded searches than CyberArk Workforce Identity among workforce identity platforms in New Zealand. Okta had about 1,300 branded searches, while CyberArk Workforce Identity had 0. Okta made up 60.5% of all workforce identity platform searches we track, and CyberArk Workforce Identity accounted for 0%. When we asked ChatGPT and Google AI Overviews about workforce identity platforms, Okta appeared in four of the five answers and CyberArk Workforce Identity in three. Okta was mentioned before CyberArk Workforce Identity in every answer.
Who do people search for more?
Okta, the only one of the two with measured searches
Who does AI mention more?
Okta, mentioned in 4 of 5 answers, CyberArk Workforce Identity in 3
Who does AI recommend more?
Okta, named ahead of CyberArk Workforce Identity in every answer
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Okta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CyberArk Workforce Identity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Okta was listed before CyberArk Workforce Identity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Okta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JumpCloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CyberArk Workforce Identity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ping Identity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use in New Zealand?”
Asked ChatGPT
“What are the best workforce identity platforms in New Zealand?”
Asked ChatGPT
“What's the best workforce identity platform in New Zealand for a small IT team?”
Searched Google, AI Overview
“secure access management”
Searched Google, AI Overview
“workforce identity platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CyberArk Workforce Identity or Okta more popular in search?
This chart shows how often people search Google for CyberArk Workforce Identity and Okta by name. Each line represents a brand's share of searches for all six workforce identity platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Okta, CyberArk Workforce Identity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | Cisco Duo | JumpCloud | Ping Identity | CyberArk Workforce Identity |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 11% | 6.4% | 5.7% | 3.3% | 0% |
| Nov 2025 | 73.9% | 10.2% | 7.2% | 6.4% | 2.3% | 0% |
| Dec 2025 | 72.1% | 6.8% | 10.5% | 7.8% | 2.7% | 0% |
| Jan 2026 | 74% | 7.1% | 10.2% | 5.5% | 3.1% | 0% |
| Feb 2026 | 68.4% | 9.1% | 11.7% | 7.4% | 3.5% | 0% |
| Mar 2026 | 69.7% | 9.7% | 10.5% | 6.1% | 3.6% | 0.36% |
| Apr 2026 | 70% | 9.9% | 9.9% | 7.6% | 2.7% | 0% |
| May 2026 | 71.4% | 9.7% | 8.8% | 6.5% | 3.7% | 0% |
| Jun 2026 | 72.4% | 10.6% | 8.7% | 4.3% | 3.9% | 0% |
| Jul 2026 | 74.2% | 11.1% | 8.4% | 3.7% | 2.7% | 0% |
| Aug 2026 | 67.7% | 14% | 8.7% | 6.1% | 3.5% | 0% |
| Sep 2026 | 60.5% | 18.1% | 11.2% | 6.5% | 3.7% | 0% |
How has the CyberArk Workforce Identity and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of CyberArk Workforce Identity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CyberArk Workforce Identity’s share of searches among workforce identity platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms in New Zealand moved from 73.6% to 60.5%, and its estimated monthly branded searches moved from 2.2K to 1.3K.
How did search popularity change for New Zealand workforce identity platforms in September 2026?
1 change
In September 2026, Okta lost share of searches among workforce identity platforms in New Zealand, from 67.7% to 60.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CyberArk Workforce Identity’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CyberArk Workforce Identity
1 branded search term
- cyberark workforce identity
Okta
3 branded search terms
- lineage okta
- okta
- okta verify
Other head-to-heads among workforce identity platforms
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