Brandwave

How popular isNuna?

In September 2026, people searched for Nuna by name about 2,580 times in New Zealand, a 54.5% increase from the previous year. These searches made up 18.7% of all New Zealand car seat brand searches, placing Nuna third out of five brands. When we asked both ChatGPT and Google AI Overviews about car seat brands, Nuna appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Nuna is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. Maxi-CosiShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BritaxShare of searches 26.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NunaShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. InfasecureShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. JoieShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nuna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nuna is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Britax1st
  2. Nuna2nd
  3. Maxi-Cosi3rd
  4. Joie4th
  5. Infasecure5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxi-Cosi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Britax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infasecure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car seat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which car seat brands compete with Nuna?

Nuna against car seat brands in New Zealand, by month

Share of searches by month for Maxi-Cosi, Britax, Nuna, Infasecure. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxi-CosiBritaxNunaInfasecureJoie
Oct 202540%26.5%16.5%13.9%3.1%
Nov 202540.7%29.2%16.5%11.3%2.3%
Dec 202542.4%28.2%14.6%12.7%2.2%
Jan 202639%28.4%17%12.9%2.6%
Feb 202640.6%26.1%16.6%14.3%2.4%
Mar 202642.2%23.9%18.7%13.1%2.2%
Apr 202640.4%28.2%16.7%12.4%2.3%
May 202642.7%26.4%15.9%12.8%2.2%
Jun 202638.4%27.9%19%12.4%2.4%
Jul 202637.4%28.6%18.9%12.4%2.7%
Aug 202643.9%22.6%19.5%11.9%2%
Sep 202639.9%26.2%18.7%13.4%1.7%

  1. 1.Maxi-Cosi

    39.9%

    Held 1st. 5.5K estimated branded searches, +6.4% vs prior month. Share -4 points.

  2. 2.Britax

    26.2%

    Held 2nd. 3.6K estimated branded searches, +36% vs prior month. Share +3.6 points.

  3. 3.Nuna

    18.7%

    Held 3rd. 2.6K estimated branded searches, +12.2% vs prior month. Share -0.8 points.

  4. 4.Infasecure

    13.4%

    Held 4th. 1.9K estimated branded searches, +31.9% vs prior month. Share +1.5 points.

  5. 5.Joie

    1.7%

    Held 5th. 240 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Nuna and its closest rivals

Every comparison with Nuna

8 comparisons

How has branded search demand for Nuna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nuna in New Zealand rose from 1.7K to 2.6K.
  • Across the 12 months ending September 2026, Nuna’s share of searches among car seat brands in New Zealand increased from 16.5% to 18.7%.
  • Across the 12 months ending September 2026, Nuna’s share of searches among car seat brands in New Zealand peaked at 19.5% in August 2026 and was lowest at 14.6% in December 2025.

How did search popularity change for New Zealand car seat brands in September 2026?

5 changes

  1. In September 2026, Britax gained share of searches among car seat brands in New Zealand, from 22.6% to 26.2%.

  2. In September 2026, Infasecure gained share of searches among car seat brands in New Zealand, from 11.9% to 13.4%.

  3. In September 2026, Maxi-Cosi lost share of searches among car seat brands in New Zealand, from 43.9% to 39.9%.

  4. In September 2026, Nuna lost share of searches among car seat brands in New Zealand, from 19.5% to 18.7%.

  5. Estimated monthly branded searches for Joie in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026.

How are Nuna’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nuna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nuna
  • nuna arra capsule
  • nuna capsule

Do you work for Nuna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nuna compete?

Nuna is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car seat brands3rd of 518.7%Shown above
Baby bassinet brands3rd of 717.1%Show ranking
Creator with pink hair and a pink jacket

Is Nuna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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