Brandwave

How popular isBritax?

In September 2026, people searched for Britax by name about 3,630 times in New Zealand, a 35.4% increase from the previous year. These searches made up 26.2% of all New Zealand car seat brand searches, placing Britax second out of five brands. When we asked both ChatGPT and Google AI Overviews about car seat brands, Britax appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Britax is the second most searched of 5 competitors and the most recommended in AI answers.

  1. Maxi-CosiShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BritaxShare of searches 26.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NunaShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. InfasecureShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. JoieShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Britax appeared in all five answers. Britax is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Britax1st
  2. Nuna2nd
  3. Maxi-Cosi3rd
  4. Joie4th
  5. Infasecure5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxi-Cosi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Britax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infasecure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car seat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which car seat brands compete with Britax?

Britax against car seat brands in New Zealand, by month

Share of searches by month for Maxi-Cosi, Britax, Nuna, Infasecure. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxi-CosiBritaxNunaInfasecureJoie
Oct 202540%26.5%16.5%13.9%3.1%
Nov 202540.7%29.2%16.5%11.3%2.3%
Dec 202542.4%28.2%14.6%12.7%2.2%
Jan 202639%28.4%17%12.9%2.6%
Feb 202640.6%26.1%16.6%14.3%2.4%
Mar 202642.2%23.9%18.7%13.1%2.2%
Apr 202640.4%28.2%16.7%12.4%2.3%
May 202642.7%26.4%15.9%12.8%2.2%
Jun 202638.4%27.9%19%12.4%2.4%
Jul 202637.4%28.6%18.9%12.4%2.7%
Aug 202643.9%22.6%19.5%11.9%2%
Sep 202639.9%26.2%18.7%13.4%1.7%

  1. 1.Maxi-Cosi

    39.9%

    Held 1st. 5.5K estimated branded searches, +6.4% vs prior month. Share -4 points.

  2. 2.Britax

    26.2%

    Held 2nd. 3.6K estimated branded searches, +36% vs prior month. Share +3.6 points.

  3. 3.Nuna

    18.7%

    Held 3rd. 2.6K estimated branded searches, +12.2% vs prior month. Share -0.8 points.

  4. 4.Infasecure

    13.4%

    Held 4th. 1.9K estimated branded searches, +31.9% vs prior month. Share +1.5 points.

  5. 5.Joie

    1.7%

    Held 5th. 240 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Britax and its closest rivals

Every comparison with Britax

4 comparisons

How has branded search demand for Britax changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Britax in New Zealand rose from 2.7K to 3.6K.
  • Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in New Zealand peaked at 29.2% in November 2025 and was lowest at 22.6% in August 2026.

How did search popularity change for New Zealand car seat brands in September 2026?

5 changes

  1. In September 2026, Britax gained share of searches among car seat brands in New Zealand, from 22.6% to 26.2%.

  2. In September 2026, Infasecure gained share of searches among car seat brands in New Zealand, from 11.9% to 13.4%.

  3. In September 2026, Maxi-Cosi lost share of searches among car seat brands in New Zealand, from 43.9% to 39.9%.

  4. In September 2026, Nuna lost share of searches among car seat brands in New Zealand, from 19.5% to 18.7%.

  5. Estimated monthly branded searches for Joie in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026.

How are Britax’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Britax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • britax
  • britax boulevard ct
  • britax capsule
  • britax clicktight
  • britax maxi guard
  • britax one4life
  • britax romer

Do you work for Britax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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