Brandwave

How popular isLifetime in search?

In August 2026, there were an estimated 190 branded searches for Lifetime in New Zealand which is up 90% over the last 11 months. Lifetime holds 2.4% estimated Share of Search among New Zealand timaru mortgage advisers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. NZHL79%
  2. Mike Pero16.9%
  3. Lifetime2.4%
  4. Mortgage Express1.7%
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Which timaru mortgage advisers compete with Lifetime?

Lifetime against timaru mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mike Pero, Lifetime. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMike PeroLifetimeMortgage Express
Oct 202579.2%17.1%1.1%2.6%
Nov 202578.1%18.6%0.98%2.4%
Dec 202577.1%18.6%2.2%2.1%
Jan 202678.1%16.9%2.1%2.9%
Feb 202675.9%20%1.7%2.5%
Mar 202679.3%16.3%2%2.4%
Apr 202680.3%14.8%2.4%2.5%
May 202679.7%15.7%1.9%2.7%
Jun 202678.6%16.3%1.8%3.2%
Jul 202681.8%13.7%2%2.4%
Aug 202679%16.9%2.4%1.7%
Sep 2026————

  1. 1.NZHL

    79%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.8 points

  2. 2.Mike Pero

    16.9%

    held 2nd · 1.4K estimated branded searches · +27.1% vs prior month · +3.2 points

  3. 3.Lifetime

    2.4%

    moved from 4th to 3rd · 190 estimated branded searches · +18.8% vs prior month · +0.3 points

  4. 4.Mortgage Express

    1.7%

    moved from 3rd to 4th · 140 estimated branded searches · -26.3% vs prior month · -0.7 points

Compare search popularity between Lifetime and its closest rivals

How has branded search demand for Lifetime changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lifetime in New Zealand rose from 100 to 190.
  • Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand increased from 1.1% to 2.4%.
  • Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 2.4% in April 2026 and was lowest at 0.98% in November 2025.
  • Across the 11 months ending August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.

How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

  1. In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.

  2. In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.

  3. In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%.

  4. In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.

How is Lifetime measured?

Brandwave collects information about searches that people make online using Lifetime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • lifetime financial
  • lifetime financial advisers
  • lifetime mortgage
  • lifetime nz
  • lifetime.co.nz

Do you work for Lifetime? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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