Brandwave

How popular isMike Pero in search?

In August 2026, there were an estimated 1.4K branded searches for Mike Pero in New Zealand which is down 11.7% over the last 11 months. Mike Pero holds 66.7% estimated Share of Search among New Zealand nelson mortgage advisers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Mike Pero66.7%
  2. Mortgage Money11.1%
  3. NZ Mortgage Advice11.1%
  4. Tony Mounce Mortgages11.1%
  5. Castle Trust0%
Mike Pero website (opens in a new tab)

Follow Mike Pero and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which nelson mortgage advisers compete with Mike Pero?

Mike Pero against nelson mortgage advisers in New Zealand, by month

Share of Search by month for Mike Pero, Mortgage Money, NZ Mortgage Advice, Tony Mounce Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthMike PeroMortgage MoneyNZ Mortgage AdviceTony Mounce MortgagesCastle Trust
Oct 202555.6%11.1%11.1%22.2%0%
Nov 202550%10%10%20%10%
Dec 202540%10%10%20%20%
Jan 202666.7%8.3%8.3%16.7%0%
Feb 202650%10%10%20%10%
Mar 202660%10%10%20%0%
Apr 202641.7%25%8.3%25%0%
May 202655.6%11.1%11.1%22.2%0%
Jun 202644.4%11.1%11.1%22.2%11.1%
Jul 202650%12.5%12.5%25%0%
Aug 202666.7%11.1%11.1%11.1%0%
Sep 2026—————

  1. 1.Mike Pero

    66.7%

    held 1st · 60 estimated branded searches · +50% vs prior month · +16.7 points

  2. 2.Mortgage Money

    11.1%

    moved from 3rd to 2nd · 10 estimated branded searches · 0% vs prior month · -1.4 points

  3. 3.NZ Mortgage Advice

    11.1%

    moved from 4th to 3rd · 10 estimated branded searches · 0% vs prior month · -1.4 points

  4. 4.Tony Mounce Mortgages

    11.1%

    moved from 2nd to 4th · 10 estimated branded searches · -50% vs prior month · -13.9 points

  5. 5.Castle Trust

    0%

    held 5th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between Mike Pero and its closest rivals

How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mike Pero in New Zealand fell from 1.5K to 1.4K.
  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand increased from 55.6% to 66.7%.
  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 66.7% in January 2026 and was lowest at 40% in December 2025.

How did search popularity change for New Zealand nelson mortgage advisers in August 2026?

  1. In August 2026, Mike Pero gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 50% to 66.7%.

  2. In August 2026, Tony Mounce Mortgages lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 25% to 11.1%.

  3. In August 2026, Mortgage Money lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 12.5% to 11.1%.

  4. In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 12.5% to 11.1%.

Which new plymouth mortgage advisers compete with Mike Pero?

Mike Pero against new plymouth mortgage advisers in New Zealand, by month

Share of Search by month for Mike Pero, Stephanie Murray Mortgages, Jason Bruce Mortgages, Melanie Bielawski Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthMike PeroStephanie Murray MortgagesJason Bruce MortgagesMelanie Bielawski Mortgages
Oct 202530%30%30%10%
Nov 202525%37.5%25%12.5%
Dec 202533.3%16.7%33.3%16.7%
Jan 202630.8%30.8%23.1%15.4%
Feb 202630%40%20%10%
Mar 202633.3%33.3%22.2%11.1%
Apr 202622.2%33.3%33.3%11.1%
May 202625%41.7%25%8.3%
Jun 202633.3%33.3%22.2%11.1%
Jul 202622.2%22.2%44.4%11.1%
Aug 202640%30%20%10%
Sep 2026————

  1. 1.Mike Pero

    40%

    moved from 2nd to 1st · 40 estimated branded searches · +100% vs prior month · +17.8 points

  2. 2.Stephanie Murray Mortgages

    30%

    moved from 3rd to 2nd · 30 estimated branded searches · +50% vs prior month · +7.8 points

  3. 3.Jason Bruce Mortgages

    20%

    moved from 1st to 3rd · 20 estimated branded searches · -50% vs prior month · -24.4 points

  4. 4.Melanie Bielawski Mortgages

    10%

    held 4th · 10 estimated branded searches · 0% vs prior month · -1.1 points

Compare search popularity between Mike Pero and its closest rivals

How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand increased from 30% to 40%.
  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand peaked at 40% in August 2026 and was lowest at 22.2% in April 2026.
  • Across the 11 months ending August 2026, Mike Pero rose from 2nd to 1st among new plymouth mortgage advisers in New Zealand.

How did search popularity change for New Zealand new plymouth mortgage advisers in August 2026?

  1. In August 2026, Mike Pero overtook Jason Bruce Mortgages to take the highest estimated Share of Search among new plymouth mortgage advisers in New Zealand, at 40%.

  2. In August 2026, Stephanie Murray Mortgages overtook Jason Bruce Mortgages to rank 2nd among new plymouth mortgage advisers in New Zealand, at 30%.

  3. In August 2026, Jason Bruce Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 44.4% to 20%.

  4. In August 2026, Melanie Bielawski Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 11.1% to 10%.

Which mortgage advisers compete with Mike Pero?

Mike Pero against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQVegaMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesRoostMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwine
Oct 202527.9%28.3%6.5%6%4.1%4.7%4.8%3.4%3.4%1.4%0.55%1.3%1.1%0.82%0.43%1.1%0.82%0.9%0.9%0.51%0.67%0.35%
Nov 202529.1%27.8%6.7%6.9%4%4%4.8%2.9%2.8%1.8%0.85%1.3%1.1%0.65%0.36%0.73%0.85%1.1%0.89%0.53%0.45%0.32%
Dec 202528.2%29.2%6.3%6.8%4.5%5.5%3.5%3%3%1.4%0.75%1.4%0.91%0.75%0.21%0.64%1.1%0.75%0.75%0.48%0.48%0.27%
Jan 202628.4%29.9%6.3%6.1%4.5%4.4%3.9%2.9%3.2%1.5%0.91%1.1%1%0.91%0.3%0.69%0.74%0.78%1%0.43%0.61%0.3%
Feb 202628.2%27.9%7%7.4%4.7%4%4.1%2.9%3.2%1.4%0.83%1.5%1.3%0.63%0.56%0.63%0.67%0.67%0.91%0.52%0.44%0.32%
Mar 202627.1%28.3%7.1%5.6%5.7%4.1%3.5%3.4%3.3%1.7%1%1.5%1.4%0.73%0.81%0.88%0.81%0.73%0.81%0.42%0.65%0.42%
Apr 202626.4%28.8%7.1%4.9%5.5%4.6%4.1%3.4%3.3%1.8%1.2%1.2%1.2%0.97%0.97%1%0.64%0.69%0.83%0.74%0.51%0.32%
May 202628%27.4%7.1%5.5%4.8%4.4%3.6%3.3%3.6%1.7%0.9%1.1%1.3%1%0.9%1%1.1%0.64%0.94%0.69%0.6%0.3%
Jun 202626.2%26.5%7.2%5.4%5.5%4.6%4.2%3.7%3.6%1.8%1.5%1.2%1.6%1%0.8%0.8%0.8%0.8%1.1%0.61%0.66%0.47%
Jul 202630.4%25.7%7.2%5.1%4.7%4.5%3.9%3.6%3%1.5%1.2%1.2%1.3%1%1%0.66%0.81%0.81%0.9%0.47%0.33%0.52%
Aug 202628.5%25.1%7.6%6.1%5.2%3.8%3.8%3.3%2.7%2.2%2.1%1.7%1.5%0.98%0.94%0.8%0.76%0.71%0.63%0.54%0.49%0.49%
Sep 2026——————————————————————

  1. 1.NZHL

    28.5%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points

  2. 2.Squirrel

    25.1%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Loan Market

    7.6%

    held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points

  4. 4.Mike Pero

    6.1%

    held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.2%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    3.8%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points

  7. 7.Mortgage HQ

    3.8%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Vega

    3.3%

    held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points

  9. 9.Mortgage Link

    2.7%

    held 9th · 600 estimated branded searches · -6.3% vs prior month · -0.4 points

  10. 10.Tony Mounce Mortgages

    2.2%

    held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  11. 11.Star Mortgage

    2.1%

    moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  12. 12.Float Mortgages

    1.7%

    held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  13. 13.The Mortgage Supply Co

    1.5%

    moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    0.98%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.94%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.8%

    moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.76%

    held 17th · 170 estimated branded searches · 0% vs prior month · 0 points

  18. 18.Roost

    0.71%

    held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points

  19. 19.Mortgage Express

    0.63%

    moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points

  20. 20.Stephanie Murray Mortgages

    0.54%

    moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  21. 21.Mortgage Managers

    0.49%

    moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  22. 22.Twine

    0.49%

    moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mike Pero and its closest rivals

How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.4% in February 2026 and was lowest at 4.9% in April 2026.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.

  2. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.

  3. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.

Which timaru mortgage advisers compete with Mike Pero?

Mike Pero against timaru mortgage advisers in New Zealand, by month

Share of Search by month for Mike Pero, Mortgage Express, NZHL. The figures are in the table below the chart.

View monthly share of search table
MonthMike PeroMortgage ExpressNZHLLifetime
Oct 202536.4%18.2%36.4%9.1%
Nov 202535.7%21.4%42.9%0%
Dec 202533.3%22.2%44.4%0%
Jan 202626.7%26.7%46.7%0%
Feb 202640%20%40%0%
Mar 202630%20%40%10%
Apr 202620%20%40%20%
May 202630.8%15.4%46.2%7.7%
Jun 202633.3%25%25%16.7%
Jul 202630%30%30%10%
Aug 202633.3%33.3%33.3%0%
Sep 2026————

  1. 1.Mike Pero

    33.3%

    held 1st · 30 estimated branded searches · 0% vs prior month · +3.3 points

  2. 2.Mortgage Express

    33.3%

    held 2nd · 30 estimated branded searches · 0% vs prior month · +3.3 points

  3. 3.NZHL

    33.3%

    held 3rd · 30 estimated branded searches · 0% vs prior month · +3.3 points

  4. 4.Lifetime

    0%

    held 4th · 0 estimated branded searches · -100% vs prior month · -10 points

Compare search popularity between Mike Pero and its closest rivals

How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among timaru mortgage advisers in New Zealand decreased from 36.4% to 33.3%.
  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 40% in February 2026 and was lowest at 20% in April 2026.

How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

  1. In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 30% to 33.3%.

  2. In August 2026, Mortgage Express gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 30% to 33.3%.

  3. In August 2026, NZHL gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 30% to 33.3%.

  4. In August 2026, Lifetime lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 10% to 0%.

How is Mike Pero measured?

Brandwave collects information about searches that people make online using Mike Pero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • mike pero
  • mike pero mortgage
  • mike pero mortgage broker
  • mike pero mortgages
  • mike pero mortgages nelson
  • mike pero mortgages new plymouth
  • mike pero mortgages nz
  • mike pero mortgages timaru
  • mikepero
  • mikepero.co.nz

Do you work for Mike Pero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mike Pero your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free