How popular isMike Pero in search?
In August 2026, there were an estimated 1.4K branded searches for Mike Pero in New Zealand which is down 11.7% over the last 11 months. Mike Pero holds 70.8% estimated Share of Search among New Zealand nelson mortgage advisers and is ranked 1st of 5 competitors for search popularity.
Mike Pero70.8%
Tony Mounce Mortgages26%
NZ Mortgage Advice2.6%
Mortgage Money0.52%
Castle Trust0%
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Which nelson mortgage advisers compete with Mike Pero?
Share of Search by month for Mike Pero, Tony Mounce Mortgages, NZ Mortgage Advice. The figures are in the table below the chart.
View monthly share of search table
| Month | Mike Pero | Tony Mounce Mortgages | NZ Mortgage Advice | Mortgage Money | Castle Trust |
|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 18.2% | 2.5% | 0.51% | 1% |
| Nov 2025 | 76.3% | 20.1% | 2.2% | 0.89% | 0.45% |
| Dec 2025 | 78.9% | 16.8% | 2.5% | 0.62% | 1.2% |
| Jan 2026 | 77.2% | 19% | 2.7% | 0.54% | 0.54% |
| Feb 2026 | 79.6% | 15.3% | 3.8% | 0.43% | 0.85% |
| Mar 2026 | 73.6% | 21.8% | 2.5% | 1% | 1% |
| Apr 2026 | 65.8% | 24.2% | 4.3% | 4.3% | 1.2% |
| May 2026 | 73.3% | 22.2% | 2.8% | 1.1% | 0.57% |
| Jun 2026 | 71.2% | 23.9% | 3.1% | 0.61% | 1.2% |
| Jul 2026 | 72.8% | 21.8% | 3.4% | 0.68% | 1.4% |
| Aug 2026 | 70.8% | 26% | 2.6% | 0.52% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 1.4K | +27.1% | -2 points | |
| 2, held 2nd | 26% | 500 | +56.3% | +4.3 points | |
| 3, held 3rd | 2.6% | 50 | 0% | -0.8 points | |
| 4, moved from 5th to 4th | 0.52% | 10 | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0% | 0 | -100% | -1.4 pointsmoved from 4th to 5th |
70.8%
held 1st · 1.4K estimated branded searches · +27.1% vs prior month · -2 points
held 2nd · 500 estimated branded searches · +56.3% vs prior month · +4.3 points
2.6%
held 3rd · 50 estimated branded searches · 0% vs prior month · -0.8 points
0.52%
moved from 5th to 4th · 10 estimated branded searches · 0% vs prior month · -0.2 points
0%
moved from 4th to 5th · 0 estimated branded searches · -100% vs prior month · -1.4 points
Compare search popularity between Mike Pero and its closest rivals
How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mike Pero in New Zealand fell from 1.5K to 1.4K.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 77.8% to 70.8%.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 79.6% in February 2026 and was lowest at 65.8% in April 2026.
How did search popularity change for New Zealand nelson mortgage advisers in August 2026?
5 changes
In August 2026, Tony Mounce Mortgages gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 21.8% to 26%.
In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%.
In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.
In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.
In August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.
Which new plymouth mortgage advisers compete with Mike Pero?
Share of Search by month for Mike Pero, Stephanie Murray Mortgages, Jason Bruce Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Mike Pero | Stephanie Murray Mortgages | Jason Bruce Mortgages | Melanie Bielawski Mortgages |
|---|---|---|---|---|
| Oct 2025 | 87.5% | 7.4% | 4% | 1.1% |
| Nov 2025 | 89.5% | 6.8% | 2.6% | 1% |
| Dec 2025 | 88.2% | 6.3% | 4.2% | 1.4% |
| Jan 2026 | 87.7% | 6.2% | 4.9% | 1.2% |
| Feb 2026 | 90.8% | 6.3% | 1.5% | 1.5% |
| Mar 2026 | 87.9% | 6.7% | 4.8% | 0.61% |
| Apr 2026 | 81.5% | 12.3% | 4.6% | 1.5% |
| May 2026 | 84.3% | 10.5% | 3.9% | 1.3% |
| Jun 2026 | 84.7% | 9.5% | 4.4% | 1.5% |
| Jul 2026 | 85.6% | 8% | 4.8% | 1.6% |
| Aug 2026 | 88.9% | 7.8% | 2.6% | 0.65% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.9% | 1.4K | +27.1% | +3.3 points | |
| 2, held 2nd | 7.8% | 120 | +20% | -0.2 points | |
| 3, held 3rd | 2.6% | 40 | -33.3% | -2.2 points | |
| 4, held 4th | 0.65% | 10 | -50% | -0.9 points |
88.9%
held 1st · 1.4K estimated branded searches · +27.1% vs prior month · +3.3 points
held 2nd · 120 estimated branded searches · +20% vs prior month · -0.2 points
2.6%
held 3rd · 40 estimated branded searches · -33.3% vs prior month · -2.2 points
0.65%
held 4th · 10 estimated branded searches · -50% vs prior month · -0.9 points
Compare search popularity between Mike Pero and its closest rivals
How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand increased from 87.5% to 88.9%.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand peaked at 90.8% in February 2026 and was lowest at 81.5% in April 2026.
How did search popularity change for New Zealand new plymouth mortgage advisers in August 2026?
4 changes
In August 2026, Mike Pero gained estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 85.6% to 88.9%.
In August 2026, Jason Bruce Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 4.8% to 2.6%.
In August 2026, Melanie Bielawski Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 1.6% to 0.65%.
Stephanie Murray Mortgages’ estimated Share of Search among new plymouth mortgage advisers in New Zealand has lost ground for 3 months in a row, from 10.5% to 7.8% in August 2026.
Which mortgage advisers compete with Mike Pero?
Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Vega | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Roost | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 28.3% | 6.5% | 6% | 4.1% | 4.7% | 4.8% | 3.4% | 3.4% | 1.4% | 0.55% | 1.3% | 1.1% | 0.82% | 0.43% | 1.1% | 0.82% | 0.9% | 0.9% | 0.51% | 0.67% | 0.35% |
| Nov 2025 | 29.1% | 27.8% | 6.7% | 6.9% | 4% | 4% | 4.8% | 2.9% | 2.8% | 1.8% | 0.85% | 1.3% | 1.1% | 0.65% | 0.36% | 0.73% | 0.85% | 1.1% | 0.89% | 0.53% | 0.45% | 0.32% |
| Dec 2025 | 28.2% | 29.2% | 6.3% | 6.8% | 4.5% | 5.5% | 3.5% | 3% | 3% | 1.4% | 0.75% | 1.4% | 0.91% | 0.75% | 0.21% | 0.64% | 1.1% | 0.75% | 0.75% | 0.48% | 0.48% | 0.27% |
| Jan 2026 | 28.4% | 29.9% | 6.3% | 6.1% | 4.5% | 4.4% | 3.9% | 2.9% | 3.2% | 1.5% | 0.91% | 1.1% | 1% | 0.91% | 0.3% | 0.69% | 0.74% | 0.78% | 1% | 0.43% | 0.61% | 0.3% |
| Feb 2026 | 28.2% | 27.9% | 7% | 7.4% | 4.7% | 4% | 4.1% | 2.9% | 3.2% | 1.4% | 0.83% | 1.5% | 1.3% | 0.63% | 0.56% | 0.63% | 0.67% | 0.67% | 0.91% | 0.52% | 0.44% | 0.32% |
| Mar 2026 | 27.1% | 28.3% | 7.1% | 5.6% | 5.7% | 4.1% | 3.5% | 3.4% | 3.3% | 1.7% | 1% | 1.5% | 1.4% | 0.73% | 0.81% | 0.88% | 0.81% | 0.73% | 0.81% | 0.42% | 0.65% | 0.42% |
| Apr 2026 | 26.4% | 28.8% | 7.1% | 4.9% | 5.5% | 4.6% | 4.1% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.97% | 0.97% | 1% | 0.64% | 0.69% | 0.83% | 0.74% | 0.51% | 0.32% |
| May 2026 | 28% | 27.4% | 7.1% | 5.5% | 4.8% | 4.4% | 3.6% | 3.3% | 3.6% | 1.7% | 0.9% | 1.1% | 1.3% | 1% | 0.9% | 1% | 1.1% | 0.64% | 0.94% | 0.69% | 0.6% | 0.3% |
| Jun 2026 | 26.2% | 26.5% | 7.2% | 5.4% | 5.5% | 4.6% | 4.2% | 3.7% | 3.6% | 1.8% | 1.5% | 1.2% | 1.6% | 1% | 0.8% | 0.8% | 0.8% | 0.8% | 1.1% | 0.61% | 0.66% | 0.47% |
| Jul 2026 | 30.4% | 25.7% | 7.2% | 5.1% | 4.7% | 4.5% | 3.9% | 3.6% | 3% | 1.5% | 1.2% | 1.2% | 1.3% | 1% | 1% | 0.66% | 0.81% | 0.81% | 0.9% | 0.47% | 0.33% | 0.52% |
| Aug 2026 | 28.5% | 25.1% | 7.6% | 6.1% | 5.2% | 3.8% | 3.8% | 3.3% | 2.7% | 2.2% | 2.1% | 1.7% | 1.5% | 0.98% | 0.94% | 0.8% | 0.76% | 0.71% | 0.63% | 0.54% | 0.49% | 0.49% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 6.4K | -0.47% | -1.9 points | |
| 2, held 2nd | 25.1% | 5.6K | +3.7% | -0.6 points | |
| 3, held 3rd | 7.6% | 1.7K | +11.8% | +0.4 points | |
| 4, held 4th | 6.1% | 1.4K | +27.1% | +1 points | |
| 5, held 5th | 5.2% | 1.2K | +17% | +0.5 points | |
| 6, held 6th | 3.8% | 860 | -8.5% | -0.6 points | |
| 7, held 7th | 3.8% | 840 | +1.2% | -0.2 points | |
| 8, held 8th | 3.3% | 740 | -2.6% | -0.3 points | |
| 9, held 9th | 2.7% | 600 | -6.3% | -0.4 points | |
| 10, held 10th | 2.2% | 500 | +56.3% | +0.7 points | |
| 11, moved from 13th to 11th | 2.1% | 480 | +84.6% | +0.9 pointsmoved from 13th to 11th | |
| 12, held 12th | 1.7% | 390 | +50% | +0.5 points | |
| 13, moved from 11th to 13th | 1.5% | 340 | +25.9% | +0.2 pointsmoved from 11th to 13th | |
| 14, moved from 15th to 14th | 0.98% | 220 | +4.8% | 0 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 0.94% | 210 | 0% | -0.1 pointsmoved from 14th to 15th | |
| 16, moved from 19th to 16th | 0.8% | 180 | +28.6% | +0.1 pointsmoved from 19th to 16th | |
| 17, held 17th | 0.76% | 170 | 0% | 0 points | |
| 18, held 18th | 0.71% | 160 | -5.9% | -0.1 points | |
| 19, moved from 16th to 19th | 0.63% | 140 | -26.3% | -0.3 pointsmoved from 16th to 19th | |
| 20, moved from 21st to 20th | 0.54% | 120 | +20% | +0.1 pointsmoved from 21st to 20th | |
| 21, moved from 22nd to 21st | 0.49% | 110 | +57.1% | +0.2 pointsmoved from 22nd to 21st | |
| 22, moved from 20th to 22nd | 0.49% | 110 | 0% | 0 pointsmoved from 20th to 22nd |
1.
NZHL28.5%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points
2.
Squirrel25.1%
held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points
7.6%
held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points
6.1%
held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points
5.2%
held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points
3.8%
held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points
3.8%
held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points
8.
Vega3.3%
held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points
2.7%
held 9th · 600 estimated branded searches · -6.3% vs prior month · -0.4 points
2.2%
held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points
2.1%
moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points
1.7%
held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points
1.5%
moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points
0.98%
moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points
0.94%
moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points
16.
Mortgage Lab
0.8%
moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points
0.76%
held 17th · 170 estimated branded searches · 0% vs prior month · 0 points
18.
Roost0.71%
held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points
0.63%
moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points
0.54%
moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points
0.49%
moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points
22.
Twine0.49%
moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Mike Pero and its closest rivals
How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.4% in February 2026 and was lowest at 4.9% in April 2026.
How did search popularity change for New Zealand mortgage advisers in August 2026?
6 changes
In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.
In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.
In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.
In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.
In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.
In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.
Which timaru mortgage advisers compete with Mike Pero?
Share of Search by month for NZHL, Mike Pero, Lifetime. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mike Pero | Lifetime | Mortgage Express |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 17.1% | 1.1% | 2.6% |
| Nov 2025 | 78.1% | 18.6% | 0.98% | 2.4% |
| Dec 2025 | 77.1% | 18.6% | 2.2% | 2.1% |
| Jan 2026 | 78.1% | 16.9% | 2.1% | 2.9% |
| Feb 2026 | 75.9% | 20% | 1.7% | 2.5% |
| Mar 2026 | 79.3% | 16.3% | 2% | 2.4% |
| Apr 2026 | 80.3% | 14.8% | 2.4% | 2.5% |
| May 2026 | 79.7% | 15.7% | 1.9% | 2.7% |
| Jun 2026 | 78.6% | 16.3% | 1.8% | 3.2% |
| Jul 2026 | 81.8% | 13.7% | 2% | 2.4% |
| Aug 2026 | 79% | 16.9% | 2.4% | 1.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79% | 6.4K | -0.47% | -2.8 points | |
| 2, held 2nd | 16.9% | 1.4K | +27.1% | +3.2 points | |
| 3, moved from 4th to 3rd | 2.4% | 190 | +18.8% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.7% | 140 | -26.3% | -0.7 pointsmoved from 3rd to 4th |
1.
NZHL79%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.8 points
16.9%
held 2nd · 1.4K estimated branded searches · +27.1% vs prior month · +3.2 points
3.
Lifetime
2.4%
moved from 4th to 3rd · 190 estimated branded searches · +18.8% vs prior month · +0.3 points
1.7%
moved from 3rd to 4th · 140 estimated branded searches · -26.3% vs prior month · -0.7 points
Compare search popularity between Mike Pero and its closest rivals
How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 20% in February 2026 and was lowest at 13.7% in July 2026.
How did search popularity change for New Zealand timaru mortgage advisers in August 2026?
4 changes
In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.
In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.
In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%.
In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.
How is Mike Pero measured?
Brandwave collects information about searches that people make online using Mike Pero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- mike pero
- mike pero mortgage
- mike pero mortgage broker
- mike pero mortgages
- mike pero mortgages nelson
- mike pero mortgages new plymouth
- mike pero mortgages nz
- mike pero mortgages timaru
- mikepero
- mikepero.co.nz
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