Lifetime vs NZHL:Which is more popular by branded search in New Zealand?
In August 2026, NZHL had more branded searches than Lifetime among timaru mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Lifetime’s 190, and held a 79% Share of Search versus Lifetime’s 2.4%.
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Which is more popular in search, Lifetime or NZHL?
Compare Timaru mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Lifetime. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mike Pero | Lifetime | Mortgage Express |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 17.1% | 1.1% | 2.6% |
| Nov 2025 | 78.1% | 18.6% | 0.98% | 2.4% |
| Dec 2025 | 77.1% | 18.6% | 2.2% | 2.1% |
| Jan 2026 | 78.1% | 16.9% | 2.1% | 2.9% |
| Feb 2026 | 75.9% | 20% | 1.7% | 2.5% |
| Mar 2026 | 79.3% | 16.3% | 2% | 2.4% |
| Apr 2026 | 80.3% | 14.8% | 2.4% | 2.5% |
| May 2026 | 79.7% | 15.7% | 1.9% | 2.7% |
| Jun 2026 | 78.6% | 16.3% | 1.8% | 3.2% |
| Jul 2026 | 81.8% | 13.7% | 2% | 2.4% |
| Aug 2026 | 79% | 16.9% | 2.4% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the Lifetime and NZHL comparison changed over the last 12 months?
3 findings
- NZHL was ahead of Lifetime in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 1.1% to 2.4%, and its estimated monthly branded searches moved from 100 to 190.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 79.2% to 79%, and its estimated monthly branded searches moved from 7.1K to 6.4K.
How did search popularity change for New Zealand timaru mortgage advisers in August 2026?
2 changes
In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.
In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Lifetime’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lifetime
5 branded search terms
- lifetime financial
- lifetime financial advisers
- lifetime mortgage
- lifetime nz
- lifetime.co.nz
NZHL
47 branded search terms
- new zealand home loans
- new zealand home loans blenheim
- new zealand home loans near me
- new zealand home loans whakatane
- nz home loans
- nz home loans blenheim
- nz home loans christchurch
- nz home loans gisborne
- nz home loans hamilton
- nz home loans hawkes bay
- nz home loans nelson
- nz home loans papamoa
- nz home loans pukekohe
- nz home loans rotorua
- nz home loans takapuna
- nz home loans tauranga
- nz home loans wellington
- nz home loans whakatane
- nz home loans whangarei
- nzhl
- nzhl blenheim
- nzhl cambridge
- nzhl canterbury metro
- nzhl christchurch
- nzhl co nz
- nzhl gisborne
- nzhl hamilton
- nzhl hawkes bay
- nzhl home loans
- nzhl karaka
- nzhl kiwibank
- nzhl mortgage
- nzhl nelson
- nzhl nz
- nzhl ormiston
- nzhl papamoa
- nzhl papanui
- nzhl pukekohe
- nzhl rotorua
- nzhl takapuna
- nzhl tauranga
- nzhl te awamutu
- nzhl wellington
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
- nzhl.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.