Lifetime vs Mortgage Express:Which is more popular by branded search in New Zealand?
In August 2026, Lifetime had more branded searches than Mortgage Express among timaru mortgage advisers in New Zealand. Lifetime was estimated to have 190 branded searches compared to Mortgage Express’ 140, and held a 2.4% Share of Search versus Mortgage Express’ 1.7%.
Follow Lifetime vs Mortgage Express and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lifetime or Mortgage Express?
Compare Timaru mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lifetime, Mortgage Express. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mike Pero | Lifetime | Mortgage Express |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 17.1% | 1.1% | 2.6% |
| Nov 2025 | 78.1% | 18.6% | 0.98% | 2.4% |
| Dec 2025 | 77.1% | 18.6% | 2.2% | 2.1% |
| Jan 2026 | 78.1% | 16.9% | 2.1% | 2.9% |
| Feb 2026 | 75.9% | 20% | 1.7% | 2.5% |
| Mar 2026 | 79.3% | 16.3% | 2% | 2.4% |
| Apr 2026 | 80.3% | 14.8% | 2.4% | 2.5% |
| May 2026 | 79.7% | 15.7% | 1.9% | 2.7% |
| Jun 2026 | 78.6% | 16.3% | 1.8% | 3.2% |
| Jul 2026 | 81.8% | 13.7% | 2% | 2.4% |
| Aug 2026 | 79% | 16.9% | 2.4% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the Lifetime and Mortgage Express comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Lifetime took it in December 2025, Mortgage Express took it in January 2026, Lifetime took it in August 2026.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 1.1% to 2.4%, and its estimated monthly branded searches moved from 100 to 190.
- Across the 11 months ending August 2026, Mortgage Express’ estimated Share of Search among timaru mortgage advisers in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 230 to 140.
How did search popularity change for New Zealand timaru mortgage advisers in August 2026?
2 changes
In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%.
In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Lifetime’s and Mortgage Express’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lifetime
5 branded search terms
- lifetime financial
- lifetime financial advisers
- lifetime mortgage
- lifetime nz
- lifetime.co.nz
Mortgage Express
5 branded search terms
- mortgage express
- mortgage express nz
- mortgage express timaru
- mortgage-express
- mortgageexpress
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.