Lifetime vs Mike Pero:Which is more popular by branded search in New Zealand?
In August 2026, Mike Pero had more branded searches than Lifetime among timaru mortgage advisers in New Zealand. Mike Pero was estimated to have 1.4K branded searches compared to Lifetime’s 190, and held a 16.9% Share of Search versus Lifetime’s 2.4%.
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Which is more popular in search, Lifetime or Mike Pero?
Compare Timaru mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mike Pero, Lifetime. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mike Pero | Lifetime | Mortgage Express |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 17.1% | 1.1% | 2.6% |
| Nov 2025 | 78.1% | 18.6% | 0.98% | 2.4% |
| Dec 2025 | 77.1% | 18.6% | 2.2% | 2.1% |
| Jan 2026 | 78.1% | 16.9% | 2.1% | 2.9% |
| Feb 2026 | 75.9% | 20% | 1.7% | 2.5% |
| Mar 2026 | 79.3% | 16.3% | 2% | 2.4% |
| Apr 2026 | 80.3% | 14.8% | 2.4% | 2.5% |
| May 2026 | 79.7% | 15.7% | 1.9% | 2.7% |
| Jun 2026 | 78.6% | 16.3% | 1.8% | 3.2% |
| Jul 2026 | 81.8% | 13.7% | 2% | 2.4% |
| Aug 2026 | 79% | 16.9% | 2.4% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the Lifetime and Mike Pero comparison changed over the last 12 months?
3 findings
- Mike Pero was ahead of Lifetime in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 1.1% to 2.4%, and its estimated monthly branded searches moved from 100 to 190.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 17.1% to 16.9%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
How did search popularity change for New Zealand timaru mortgage advisers in August 2026?
2 changes
In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.
In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Lifetime’s and Mike Pero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lifetime
5 branded search terms
- lifetime financial
- lifetime financial advisers
- lifetime mortgage
- lifetime nz
- lifetime.co.nz
Mike Pero
10 branded search terms
- mike pero
- mike pero mortgage
- mike pero mortgage broker
- mike pero mortgages
- mike pero mortgages nelson
- mike pero mortgages new plymouth
- mike pero mortgages nz
- mike pero mortgages timaru
- mikepero
- mikepero.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.