Brandwave

How popular isHymer?

In September 2026, people searched for Hymer by name about 140 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 2.4% of all New Zealand caravan and motorhome brand searches, placing Hymer fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about caravan and motorhome brands, Hymer appeared in one of the four answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Hymer is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. JaycoShare of searches 54%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. TrailLiteShare of searches 28.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. LeisurelineShare of searches 7.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. SwiftShare of searches 3.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. HymerShare of searches 2.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top caravan and motorhome brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hymer was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hymer is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jayco1st
  2. TrailLite2nd
  3. Leisureline3rd
  4. Hymer4th
  5. Swift5th
  6. Bürstner6th
  7. Avan–
  8. Sunliner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jayco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TrailLite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leisureline2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swift2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hymer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bürstner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Avan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunliner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about caravan and motorhome brands

4 answers

  • Asked ChatGPT

    “Which caravan or motorhome brand should I buy in New Zealand?”

    1. 1TrailLite
    2. 2Jayco
    3. 3Leisureline
    4. 4Swift

  • Asked ChatGPT

    “What are the best caravan and motorhome brands in New Zealand?”

    1. 1TrailLite
    2. 2Jayco
    3. 3Leisureline
    4. 4Hymer
    5. 5Bürstner
    6. 6Swift

  • Asked ChatGPT

    “What's the best caravan or motorhome brand in New Zealand for family travel?”

    1. 1Jayco
    2. 2TrailLite

  • Searched Google, AI Overview

    “best caravan”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “motorhome nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which caravan and motorhome brands compete with Hymer?

    Hymer against caravan and motorhome brands in New Zealand, by month

    Share of searches by month for Jayco, TrailLite, Leisureline, Swift, Hymer. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJaycoTrailLiteLeisurelineSwiftHymerBürstnerAvanSunliner
    Oct 202554.5%25.5%8.6%5%2.3%2.2%1.4%0.43%
    Nov 202551.9%27%9.5%5.1%2.3%2%1.3%0.73%
    Dec 202559.4%21.4%7.4%5.7%2.1%2.5%0.98%0.56%
    Jan 202661.8%18.6%9.1%4.6%2.3%1.5%1.4%0.65%
    Feb 202657%21.1%9.4%5.4%2.7%2.1%1.5%0.76%
    Mar 202654%24.2%9.8%4.6%2.6%2%2.1%0.66%
    Apr 202659.4%20%10%4.3%2%2.2%1.3%0.67%
    May 202655.3%23.8%9.2%3.6%3.5%2.1%1.9%0.69%
    Jun 202653.3%26.4%9.2%4.9%2.6%2.1%1.1%0.56%
    Jul 202657.7%24.7%7.7%4%2.7%1.6%1.1%0.54%
    Aug 202647.4%35%8.1%4%2%1.7%1.3%0.5%
    Sep 202654%28.8%7.9%3.8%2.4%1.6%1%0.52%

    1. 1.Jayco

      54%

      Held 1st. 3.1K estimated branded searches, +9.1% vs prior month. Share +6.5 points.

    2. 2.TrailLite

      28.8%

      Held 2nd. 1.7K estimated branded searches, -21.2% vs prior month. Share -6.2 points.

    3. 3.Leisureline

      7.9%

      Held 3rd. 460 estimated branded searches, -6.1% vs prior month. Share -0.2 points.

    4. 4.Swift

      3.8%

      Held 4th. 220 estimated branded searches, -8.3% vs prior month. Share -0.2 points.

    5. 5.Hymer

      2.4%

      Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.4 points.

    6. 6.Bürstner

      1.6%

      Held 6th. 90 estimated branded searches, -10% vs prior month. Share -0.1 points.

    7. 7.Avan

      1%

      Held 7th. 60 estimated branded searches, -25% vs prior month. Share -0.3 points.

    8. 8.Sunliner

      0.52%

      Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Hymer and its closest rivals

    Every comparison with Hymer

    6 comparisons

    How has branded search demand for Hymer changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Hymer in New Zealand fell from 160 to 140.
    • Across the 12 months ending September 2026, Hymer’s share of searches among caravan and motorhome brands in New Zealand peaked at 3.5% in May 2026 and was lowest at 2% in August 2026.

    How did search popularity change for New Zealand caravan and motorhome brands in September 2026?

    6 changes

    1. In September 2026, Jayco gained share of searches among caravan and motorhome brands in New Zealand, from 47.4% to 54%.

    2. In September 2026, TrailLite lost share of searches among caravan and motorhome brands in New Zealand, from 35% to 28.8%.

    3. Estimated monthly branded searches for Avan in New Zealand fell 40% over 12 measured months, from 100 to 60 in September 2026.

    4. Estimated monthly branded searches for Bürstner in New Zealand fell 40% over 12 measured months, from 150 to 90 in September 2026.

    5. Estimated monthly branded searches for Swift in New Zealand fell 37.1% over 12 measured months, from 350 to 220 in September 2026.

    6. Estimated monthly branded searches for Leisureline in New Zealand fell 23.3% over 12 measured months, from 600 to 460 in September 2026.

    How are Hymer’s branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Hymer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hymer
    • hymer campervan
    • hymer caravan
    • hymer rv

    Do you work for Hymer? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

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