How popular isHometown Mortgages in search?
In August 2026, there were an estimated 10 branded searches for Hometown Mortgages in New Zealand which held steady over the last 11 months. Hometown Mortgages holds 0.13% estimated Share of Search among New Zealand whanganui mortgage advisers and is ranked 5th of 5 competitors for search popularity.
NZHL82.2%
Vega9.5%Mortgage Link7.7%
Home Trust Mortgages0.39%
Hometown Mortgages0.13%
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Which whanganui mortgage advisers compete with Hometown Mortgages?
Share of Search by month for NZHL, Vega, Mortgage Link, Hometown Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Vega | Mortgage Link | Home Trust Mortgages | Hometown Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 9.8% | 9.7% | 0.34% | 0.11% |
| Nov 2025 | 83.2% | 8.3% | 7.9% | 0.46% | 0.12% |
| Dec 2025 | 82.1% | 8.6% | 8.7% | 0.47% | 0.16% |
| Jan 2026 | 81.7% | 8.5% | 9.1% | 0.62% | 0.12% |
| Feb 2026 | 81.6% | 8.5% | 9.2% | 0.57% | 0.11% |
| Mar 2026 | 79.9% | 10% | 9.7% | 0.34% | 0.11% |
| Apr 2026 | 79% | 10.2% | 9.9% | 0.69% | 0.14% |
| May 2026 | 79.7% | 9.5% | 10.2% | 0.49% | 0.12% |
| Jun 2026 | 78% | 11.2% | 10.6% | 0.14% | 0.14% |
| Jul 2026 | 81.4% | 9.7% | 8.1% | 0.51% | 0.25% |
| Aug 2026 | 82.2% | 9.5% | 7.7% | 0.39% | 0.13% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.2% | 6.4K | -0.47% | +0.8 points | |
| 2, held 2nd | 9.5% | 740 | -2.6% | -0.1 points | |
| 3, held 3rd | 7.7% | 600 | -6.3% | -0.4 points | |
| 4, held 4th | 0.39% | 30 | -25% | -0.1 points | |
| 5, held 5th | 0.13% | 10 | -50% | -0.1 points |
1.
NZHL82.2%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +0.8 points
2.
Vega9.5%
held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.1 points
7.7%
held 3rd · 600 estimated branded searches · -6.3% vs prior month · -0.4 points
0.39%
held 4th · 30 estimated branded searches · -25% vs prior month · -0.1 points
0.13%
held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Hometown Mortgages and its closest rivals
How has branded search demand for Hometown Mortgages changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hometown Mortgages in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Hometown Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand held steady, from 0.11% to 0.13%.
How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?
3 changes
In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%.
Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.
How is Hometown Mortgages measured?
Brandwave collects information about searches that people make online using Hometown Mortgages’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hometown mortgages
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