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Whanganui mortgage advisers in New Zealand:Which brands are most popular in search?

In August 2026, NZHL was the most searched among whanganui mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 82.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. NZHL82.2%
  2. Vega9.5%
  3. Mortgage Link7.7%
  4. Home Trust Mortgages0.39%
  5. Hometown Mortgages0.13%

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Share of SearchLeaderboard

Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whanganui mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Vega, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLVegaMortgage LinkHome Trust MortgagesHometown Mortgages
Oct 202580.1%9.8%9.7%0.34%0.11%
Nov 202583.2%8.3%7.9%0.46%0.12%
Dec 202582.1%8.6%8.7%0.47%0.16%
Jan 202681.7%8.5%9.1%0.62%0.12%
Feb 202681.6%8.5%9.2%0.57%0.11%
Mar 202679.9%10%9.7%0.34%0.11%
Apr 202679%10.2%9.9%0.69%0.14%
May 202679.7%9.5%10.2%0.49%0.12%
Jun 202678%11.2%10.6%0.14%0.14%
Jul 202681.4%9.7%8.1%0.51%0.25%
Aug 202682.2%9.5%7.7%0.39%0.13%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.NZHL

    82.2%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +0.8 points

  2. 2.Vega

    9.5%

    held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.1 points

  3. 3.Mortgage Link

    7.7%

    held 3rd · 600 estimated branded searches · -6.3% vs prior month · -0.4 points

  4. 4.Home Trust Mortgages

    0.39%

    held 4th · 30 estimated branded searches · -25% vs prior month · -0.1 points

  5. 5.Hometown Mortgages

    0.13%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among whanganui mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among whanganui mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 82.2% estimated Share of Search within this set. Vega is in 2nd place, 72.6 percentage points behind at 9.5% Share of Search.

New Zealand whanganui mortgage advisers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NZHL80.1% → 82.2%83.2%Nov 202578%Jun 20261st
Vega9.8% → 9.5%11.2%Jun 20268.3%Nov 20252nd
Mortgage Link9.7% → 7.7%10.6%Jun 20267.7%Aug 20263rd
Home Trust Mortgages0.34% → 0.39%0.69%Apr 20260.14%Jun 20264th
Hometown Mortgages0.11% → 0.13%0.25%Jul 20260.11%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand increased from 80.1% to 82.2%.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand decreased from 9.7% to 7.7%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 83.2% in November 2025 and was lowest at 78% in June 2026.
  • Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 11.2% in June 2026 and was lowest at 8.3% in November 2025.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 10.6% in June 2026 and was lowest at 7.7% in August 2026.
  • Across the 11 months ending August 2026, Vega, Home Trust Mortgages and Hometown Mortgages held steady: their estimated Share of Search among whanganui mortgage advisers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%.

  2. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.

  3. Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.

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