Hometown Mortgages vs Mortgage Link:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Link had more branded searches than Hometown Mortgages among whanganui mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Hometown Mortgages’ 10, and held a 7.7% Share of Search versus Hometown Mortgages’ 0.13%.
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Which is more popular in search, Hometown Mortgages or Mortgage Link?
Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Link, Hometown Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Vega | Mortgage Link | Home Trust Mortgages | Hometown Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 9.8% | 9.7% | 0.34% | 0.11% |
| Nov 2025 | 83.2% | 8.3% | 7.9% | 0.46% | 0.12% |
| Dec 2025 | 82.1% | 8.6% | 8.7% | 0.47% | 0.16% |
| Jan 2026 | 81.7% | 8.5% | 9.1% | 0.62% | 0.12% |
| Feb 2026 | 81.6% | 8.5% | 9.2% | 0.57% | 0.11% |
| Mar 2026 | 79.9% | 10% | 9.7% | 0.34% | 0.11% |
| Apr 2026 | 79% | 10.2% | 9.9% | 0.69% | 0.14% |
| May 2026 | 79.7% | 9.5% | 10.2% | 0.49% | 0.12% |
| Jun 2026 | 78% | 11.2% | 10.6% | 0.14% | 0.14% |
| Jul 2026 | 81.4% | 9.7% | 8.1% | 0.51% | 0.25% |
| Aug 2026 | 82.2% | 9.5% | 7.7% | 0.39% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Hometown Mortgages and Mortgage Link comparison changed over the last 12 months?
3 findings
- Mortgage Link was ahead of Hometown Mortgages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hometown Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 0.11% to 0.13%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.7% to 7.7%, and its estimated monthly branded searches moved from 860 to 600.
How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?
1 change
Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hometown Mortgages’ and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hometown Mortgages
1 branded search term
- hometown mortgages
Mortgage Link
10 branded search terms
- mortgage link
- mortgage link dunedin
- mortgage link feilding
- mortgage link kapiti
- mortgage link manawatu
- mortgage link nz
- mortgage link otago
- mortgage link palmerston north
- mortgage link taupo
- mortgagelink
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.