Brandwave

Hometown Mortgages vs NZHL:Which is more popular by branded search in New Zealand?

In August 2026, NZHL had more branded searches than Hometown Mortgages among whanganui mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Hometown Mortgages’ 10, and held an 82.2% Share of Search versus Hometown Mortgages’ 0.13%.

Share of Search among whanganui mortgage advisers in New Zealand in August 2026Which is more popular in search, Hometown Mortgages or NZHL?
Hometown Mortgages0.13%10 searches
vs
NZHL82.2%6.4K searches
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Which is more popular in search, Hometown Mortgages or NZHL?

Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hometown Mortgages and NZHL among whanganui mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Hometown Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLVegaMortgage LinkHome Trust MortgagesHometown Mortgages
Oct 202580.1%9.8%9.7%0.34%0.11%
Nov 202583.2%8.3%7.9%0.46%0.12%
Dec 202582.1%8.6%8.7%0.47%0.16%
Jan 202681.7%8.5%9.1%0.62%0.12%
Feb 202681.6%8.5%9.2%0.57%0.11%
Mar 202679.9%10%9.7%0.34%0.11%
Apr 202679%10.2%9.9%0.69%0.14%
May 202679.7%9.5%10.2%0.49%0.12%
Jun 202678%11.2%10.6%0.14%0.14%
Jul 202681.4%9.7%8.1%0.51%0.25%
Aug 202682.2%9.5%7.7%0.39%0.13%
Sep 2026—————

How has the Hometown Mortgages and NZHL comparison changed over the last 12 months?

How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Hometown Mortgages’ and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hometown Mortgages

1 branded search term

  • hometown mortgages

NZHL

47 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • new zealand home loans whakatane
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

How the Brand Demand Index is measured

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