How popular isHalter in search?
In August 2026, there were an estimated 690 branded searches for Halter in New Zealand which is up 91.7% over the last 11 months. Halter holds 35.4% estimated Share of Search among New Zealand farm management software and is ranked 2nd of 5 competitors for search popularity.
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Which farm management software compete with Halter?
Share of Search by month for FarmIQ, Halter, Farmax. The figures are in the table below the chart.
View monthly share of search table
| Month | FarmIQ | Halter | Farmax | MyMilk | Figured |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 20.9% | 8.1% | 1.2% | 1.2% |
| Nov 2025 | 68.2% | 22% | 8.1% | 0.58% | 1.2% |
| Dec 2025 | 66.4% | 25.2% | 5.3% | 1.5% | 1.5% |
| Jan 2026 | 67.7% | 23.4% | 7% | 0.63% | 1.3% |
| Feb 2026 | 64.5% | 22.3% | 10.2% | 1.8% | 1.2% |
| Mar 2026 | 63.3% | 26.6% | 8.2% | 0.48% | 1.4% |
| Apr 2026 | 54.9% | 28.2% | 7.2% | 8.7% | 1% |
| May 2026 | 61.5% | 29.2% | 7.2% | 1% | 1% |
| Jun 2026 | 59.9% | 31.5% | 7.1% | 0.51% | 1% |
| Jul 2026 | 57.5% | 33.3% | 7.5% | 0.54% | 1.1% |
| Aug 2026 | 54.9% | 35.4% | 7.2% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 1.1K | 0% | -2.7 points | |
| 2, held 2nd | 35.4% | 690 | +11.3% | +2.1 points | |
| 3, held 3rd | 7.2% | 140 | 0% | -0.3 points | |
| 4, moved from 5th to 4th | 1.5% | 30 | +200% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1% | 20 | 0% | 0 pointsmoved from 4th to 5th |
1.
FarmIQ54.9%
held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.7 points
2.
Halter35.4%
held 2nd · 690 estimated branded searches · +11.3% vs prior month · +2.1 points
3.
Farmax7.2%
held 3rd · 140 estimated branded searches · 0% vs prior month · -0.3 points
4.MyMilk
1.5%
moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +1 points
5.
Figured1%
moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Halter and its closest rivals
How has branded search demand for Halter changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Halter in New Zealand rose from 360 to 690.
- Across the 11 months ending August 2026, Halter’s estimated Share of Search among farm management software in New Zealand increased from 20.9% to 35.4%.
How did search popularity change for New Zealand farm management software in August 2026?
3 changes
In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.
In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%.
In August 2026, FarmIQ lost estimated Share of Search among farm management software in New Zealand, from 57.5% to 54.9%.
How is Halter measured?
Brandwave collects information about searches that people make online using Halter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- halter collars
- halter cows
- halter farming
Do you work for Halter? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Halter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.