FarmIQ vs Halter:Which is more popular by branded search in New Zealand?
In August 2026, FarmIQ had more branded searches than Halter among farm management software in New Zealand. FarmIQ was estimated to have 1.1K branded searches compared to Halter’s 690, and held a 54.9% Share of Search versus Halter’s 35.4%.
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Which is more popular in search, FarmIQ or Halter?
Compare the farm management and agtech software New Zealand farmers run their farms on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FarmIQ, Halter. The figures are in the table below the chart.
View monthly share of search table
| Month | FarmIQ | Halter | Farmax | MyMilk | Figured |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 20.9% | 8.1% | 1.2% | 1.2% |
| Nov 2025 | 68.2% | 22% | 8.1% | 0.58% | 1.2% |
| Dec 2025 | 66.4% | 25.2% | 5.3% | 1.5% | 1.5% |
| Jan 2026 | 67.7% | 23.4% | 7% | 0.63% | 1.3% |
| Feb 2026 | 64.5% | 22.3% | 10.2% | 1.8% | 1.2% |
| Mar 2026 | 63.3% | 26.6% | 8.2% | 0.48% | 1.4% |
| Apr 2026 | 54.9% | 28.2% | 7.2% | 8.7% | 1% |
| May 2026 | 61.5% | 29.2% | 7.2% | 1% | 1% |
| Jun 2026 | 59.9% | 31.5% | 7.1% | 0.51% | 1% |
| Jul 2026 | 57.5% | 33.3% | 7.5% | 0.54% | 1.1% |
| Aug 2026 | 54.9% | 35.4% | 7.2% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the FarmIQ and Halter comparison changed over the last 12 months?
3 findings
- FarmIQ was ahead of Halter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FarmIQ’s estimated Share of Search among farm management software in New Zealand moved from 68.6% to 54.9%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 11 months ending August 2026, Halter’s estimated Share of Search among farm management software in New Zealand moved from 20.9% to 35.4%, and its estimated monthly branded searches moved from 360 to 690.
How did search popularity change for New Zealand farm management software in August 2026?
2 changes
In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%.
In August 2026, FarmIQ lost estimated Share of Search among farm management software in New Zealand, from 57.5% to 54.9%.
How each brand is measured
Brandwave collects information about searches that people make online using FarmIQ’s and Halter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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