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Farm management software in New Zealand:Which brands are most popular in search?

In August 2026, FarmIQ was the most searched among farm management software in New Zealand, with an estimated 1.1K branded searches and 54.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. FarmIQ54.9%
  2. Halter35.4%
  3. Farmax7.2%
  4. MyMilk1.5%
  5. Figured1%

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Share of SearchLeaderboard

Compare the farm management and agtech software New Zealand farmers run their farms on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among farm management software in New Zealand, by month

Share of Search by month for FarmIQ, Halter, Farmax. The figures are in the table below the chart.

View monthly share of search table
MonthFarmIQHalterFarmaxMyMilkFigured
Oct 202568.6%20.9%8.1%1.2%1.2%
Nov 202568.2%22%8.1%0.58%1.2%
Dec 202566.4%25.2%5.3%1.5%1.5%
Jan 202667.7%23.4%7%0.63%1.3%
Feb 202664.5%22.3%10.2%1.8%1.2%
Mar 202663.3%26.6%8.2%0.48%1.4%
Apr 202654.9%28.2%7.2%8.7%1%
May 202661.5%29.2%7.2%1%1%
Jun 202659.9%31.5%7.1%0.51%1%
Jul 202657.5%33.3%7.5%0.54%1.1%
Aug 202654.9%35.4%7.2%1.5%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.FarmIQ

    54.9%

    held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.7 points

  2. 2.Halter

    35.4%

    held 2nd · 690 estimated branded searches · +11.3% vs prior month · +2.1 points

  3. 3.Farmax

    7.2%

    held 3rd · 140 estimated branded searches · 0% vs prior month · -0.3 points

  4. 4.MyMilk

    1.5%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +1 points

  5. 5.Figured

    1%

    moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among farm management software in New Zealand?

In August 2026, FarmIQ was the most searched among farm management software in New Zealand, with an estimated 1.1K branded searches and 54.9% estimated Share of Search within this set. Halter is in 2nd place, 19.5 percentage points behind at 35.4% Share of Search.

New Zealand farm management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
FarmIQ68.6% → 54.9%68.6%Oct 202554.9%Apr 20261st
Halter20.9% → 35.4%35.4%Aug 202620.9%Oct 20252nd
Farmax8.1% → 7.2%10.2%Feb 20265.3%Dec 20253rd
MyMilk1.2% → 1.5%8.7%Apr 20260.48%Mar 20265th → 4th
Figured1.2% → 1%1.5%Dec 20251%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, FarmIQ’s estimated Share of Search among farm management software in New Zealand decreased from 68.6% to 54.9%.
  • Across the 11 months ending August 2026, Halter’s estimated Share of Search among farm management software in New Zealand increased from 20.9% to 35.4%.
  • Across the 11 months ending August 2026, Farmax’s estimated Share of Search among farm management software in New Zealand decreased from 8.1% to 7.2%.
  • Across the 11 months ending August 2026, FarmIQ’s estimated Share of Search among farm management software in New Zealand peaked at 68.6% in October 2025 and was lowest at 54.9% in April 2026.
  • Across the 11 months ending August 2026, Farmax’s estimated Share of Search among farm management software in New Zealand peaked at 10.2% in February 2026 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, MyMilk’s estimated Share of Search among farm management software in New Zealand peaked at 8.7% in April 2026 and was lowest at 0.48% in March 2026.
  • Across the 11 months ending August 2026, MyMilk rose from 5th to 4th among farm management software in New Zealand.
  • Across the 11 months ending August 2026, Figured fell from 4th to 5th among farm management software in New Zealand.

How did search popularity change for New Zealand farm management software in August 2026?

  1. In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.

  2. In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%.

  3. In August 2026, FarmIQ lost estimated Share of Search among farm management software in New Zealand, from 57.5% to 54.9%.

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